Medical marketing is essential to position a name in the market, build authority in the specialty and reach more patients.
Nowadays, people are more aware and have started to consume much more information online. Who has never used Google when searching for a specialty, a doctor or a symptom or disease?
Therefore, it is no longer enough to just have your name in the health insurance guide or to be well recommended by patients. Now you need to be present and active on the internet, but in a strategic way. medical marketing.
After all, how important is medical marketing?
The essence of the medical profession is to help people. By achieving this primary goal, you will have more patients on your list, and therefore more financial results.
In order for this objective to be achieved, it is essential to develop a digital marketing strategy for doctors in a professional manner and with well-defined goals through:
1. Constant production of relevant, differentiated and qualified content;
2. Positioning yourself as an authority in your field and getting ahead of the competition;
3. Creating a close relationship with your audience through digital channels.
Naturally, academic training, knowledge, experience in the field, care with the physical structure of the clinic and excellent service are important.
But without one digital marketing plan, with effective content marketing for doctors, the professional's career stops in time. And that's not what you want for yourself, is it?
Main actions to improve your results
If you want to be a well-positioned doctor among the competition, keep your schedule full, with billing and have authority on the subject, check out the main digital marketing practices for doctors:
1. The first step is to take a good look at the rules of the Federal Council of Medicine (CFM). Following the council's guidelines is essential in building your credibility and reputation.
We suggest reading the Medical Code of Ethics, CFM Resolution No. 1.974/2011 and Medical Advertising Manual. These are standards that establish criteria in the
medical marketing to avoid self-promotion, sensationalism, commercialization of the profession and advertising abuses.
2. Have a medical marketing agency partner that really understands GS2 marketing, for example, has a qualified team that develops SEO and inbound marketing strategies for doctors and automations that take the clinic to another level. Check out our success story with Dr. Marco Tulio Cavalcanti, which today has more than 1 million subscribers on its YouTube channel and an Institute with several other professionals working there, all with full schedules.
3. Build a strategy to digital medical marketing which involves implementing good SEO practices, creating content for blogs, social networks and email marketing, for example.

The main digital channels so you don't miss out
Site
The website is a business card, a true showcase for the medical clinic on the internet where potential patients can search for information when they need medical care.
In addition to having a clear and aesthetically pleasing visual identity, the website must be well developed with responsive design, optimized for search engines on all pages and with clear contact information.
Put yourself in your patient's shoes: it is important to have a good browsing experience, whether on a computer or cell phone.
And if there is the possibility of scheduling appointments online through the website, like a chat, even better.
Blog
A blog (on your website) is one of the main ways to attract people. Publishing content helps (a lot!) to organically strengthen your authority in the field. It also helps to increase profitability.
Invest in qualified information and unique texts. Oh, and remember: there are SEO rules in the writing format that allow your name to be better ranked in Google searches.
Therefore, if your target audience is the patient, the language needs to be accessible and simple. It is possible to exchange more technical terms for simplified words. After all, your patient didn't study medicine, right?
E-mail marketing
Did you know that, according to McKinsey & Company, the purchase conversion rate through email marketing is 40 times higher than through social media?
It is a communication channel that directly connects the clinic and its public, which goes from one email box to another.
The costs are lower compared to other marketing actions, it sparks interest, builds relationships, is focused on an already engaged audience and is easy to measure.
Social Media
We can't live without social media anymore. Have a profile on the main ones, such as Facebook, Instagram, LinkedIn, YouTube and Twitter.
One of the favorites of the moment is Instagram. Bet on stories and reels (a video format) that tend to be very engaging and help bring people to the doctor's office.
Take the opportunity to post photos and videos with interesting facts and information about symptoms and diseases in a relaxed manner, respecting the rules of the Federal Council of Medicine.
And how could we not mention YouTube? The tip is: have a channel. Check out the success story below.
Successful medical case
One of the success stories of the GS2 Marketing Digital agency is Dr. Marco Tulio Cavalcanti, an influential urologist and andrologist in the field of men's sexual health and male performance.
He sought out a digital marketing agency to expand his authority to digital media and reach a larger number of people. See the results achieved:
- In three months, the channel Dr. Marco Tulio Cavalcanti on Youtube went from 61,8 thousand followers to 132 thousand. Today there are more than 1 million subscribers!
- In 12 months, his YouTube channel reached 300 thousand followers;
- The organic traffic potential on the website increased by more than 600% in three months;
- Result 0 (zero) in Google Serp for a term with more than 2.500 searches per month;
- Generation of more than 1.800 leads through rich materials on topics of interest to the persona, such as erectile dysfunction and penile prosthesis;
- After 12 months, around 900 leads are generated per month with the rich materials. These leads come organically from the various acquisition channels (YouTube, Google Serp and Instagram).
- In October 2023, another 1.600 leads were generated, of which 44% raised their hands to schedule an appointment.
Are you looking for an agency that knows how to do medical marketing?
Did you see how to work with marketing for doctors strategically and with the right partner can take you to the top?
GS2 Marketing Digital is an expert in the subject, knows how to develop an efficient marketing plan and also offers marketing consultancy. The focus of our work is to attract visitors, generate leads and nurture a good relationship with the customer until the moment the deal is closed.
Our success strategy is based on the design of your persona's purchasing journey. We rely on the most strategic areas of digital marketing to help your company grow.
Want to know more about how we can help you build your strategies? Contact us and have the agency specialized in medical marketing, with total focus on results.
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