Marketing for clinics: discover the main strategies

If you are in the medical field and want to strengthen your brand, win over and retain your patients, and be recognized as an authority in your specialty, the best path to success is to invest in marketing for clinics.

Marketing for clinics: discover the main strategies

Use clinic marketing wisely to attract and retain patients

If you are in the medical field and want to strengthen your brand, win over and retain your patients and still be recognized as an authority in your specialty, the best path to success is to invest in  marketing for clinic

Check out our text below with tips on the main actions and strategies that cannot be missed in your digital marketing plan

Clinic Marketing: Start at the Beginning with Strategic Planning  

Good planning is essential in any area of ​​business. And, in marketing for clinics, having consultants who have experience in the subject helps (a lot!) to take your business and your name to another level. 

It is essential to position yourself strategically, define the brand's tone of voice, the audience with whom your brand will interact, the persona and the ideal customer you want to reach, and define the digital channels. Therefore, making a good briefing it is indispensable.

These and other actions together enable aligned content creation, increased authority in the market and more clients for your agenda.

Read more about how a marketing consultancy to achieve great results and expand your clinic. 

If you are in the medical field and want to strengthen your brand, win over and retain your patients, and be recognized as an authority in your specialty, the best path to success is to invest in marketing for clinics.

Invest in an attractive website

The patient's first contact with the clinic often happens through the website. Therefore, invest in one that has a quality design, is fast, responsive, trackable by Google and adaptable for smartphones.

Remember that conveying security and credibility is essential in all areas, but especially in the medical field. In addition to information such as contact details and procedures performed, have a blog on your website with relevant and unique content that will bring credibility and help patients make their decision faster. 

Build a relevant blog 

Essential in the content marketing strategy, having a blog helps to generate authority, attract organic traffic and, consequently, have more patients.

Especially in the marketing for clinics, the blog helps professionals demonstrate their knowledge about the area in which they work and convey credibility to the public. 

With the strategic and correct use of SEO techniques (Search Engine Optimization), the content published on the blog can increase your visibility and the image of the clinic, in addition to helping to drive your blog to the top of Google search engines.   

We have prepared an e-book specially designed to help you be more successful on the internet. Download it here for free and stay up to date with the digital world. 

Be visible on social media

Define the main social networks you want to connect with your audience on, without forgetting to publish content consistently and maintain interaction with your followers. 

Keep in mind that you need to build a relationship and create a connection with users. Speak and write objectively and directly, and provide relevant and varied information. 

Get out of your comfort zone: learn how to record and post short, light videos. Trust your spontaneity. 

YouTube is a very interesting channel for the health segment, in addition to being a great enhancer when it comes to credibility.

Invest in email marketing

One of the main relationship and engagement tools is email marketing. It allows for more direct contact, connection and audience loyalty. It’s impossible to do without it!   

It's a low-cost, personalized means of communication that's much faster than a phone call. A great way to be remembered. 

Contact Us and we tell you how it works.

Get Google My Business

It is essential for your clinic to be easily found in search engines, in addition to being effective in boosting the company's website. Don't forget to:

  • Fill in the fields on the website;
  • Add the full address;
  • Put the phone down;
  • Provide opening hours;
  • Add good photos of the clinic;
  • Write a short description;
  • Encourage comments and reviews;
  • Add events that the clinic carries out;
  • Add the latest blog posts.

Advertise on Facebook and Instagram (Meta Ads) 

Why is it so important to invest in advertising?

  • To have more views of your videos and texts;
  • To encourage interaction with your audience;
  • To reach new audiences;
  • To impact more people within your own following;
  • To generate more customers;
  • To increase traffic to your website and blog.

The real and the virtual must walk together

There is no point in having an excellent digital marketing strategy if you do not take care of the clinic’s facade, reception and customer service. It is essential to maintain harmony between the clinic and its digital media: both need to be one and speak the same “language”. 

Cleaning, decoration, and telephone and WhatsApp service all need to be top-notch. The tip is to invest in training administrative staff, such as receptionists. 

The customer journey must be taken into account at all points of contact between the patient and the brand, whether virtual or physical.

Medical advertising rules: legal limitations  

There are legal limitations on the use of marketing for medical clinics that the Federal Council of Medicine (CFM) imposes, such as the prohibition of a medical clinic guaranteeing the results of procedures, using comparison images of before and after procedures or publishing photos of patients.

In general, doctors can engage in marketing, but they must be aware of the criteria established by the organization to avoid being punished. 

We recommend that before making any decision, you consult the Medical Code of Ethics, CFM Resolution No. 1.974/2011 and Medical Advertising Manual.  

According to  RD Station, "the techniques and methods used in the Inbound Marketing strategy for clinics and hospitals do not violate these guidelines provided that there is a medical team designated to evaluate and approve all content produced and published on the internet by the clinic.

Conclusion

We at GS2 Marketing are experts in inbound marketing (including inbound marketing for clinics), SEO, performance, social media management and website creation. We have had several success stories over the last few years, check out the Dr. Marco Túlio Cavalcanti's success story.

Inbound Marketing – where the customer is the one who searches for the company and not the other way around, the investment is 62% lower than conventional marketing, bringing effective results to the business. Talk to one of our consultants.

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