Hotel Marketing: 6 Tips to Attract More Guests

The biggest dream of those who work in the hotel industry is to reach maximum occupancy all year round. Marketing for hotels is essential in this scenario. According to Google, 60% of people who travel for leisure and 55% of those who travel for business use internet search engines to make their plans. You see, it is difficult to do marketing without the internet. Below we present 7 tips to attract more guests to your establishment.

Hotel Marketing: 6 Tips to Attract More Guests

The biggest dream of those who work in the hotel sector is to reach maximum capacity all year round. Hotel marketing is essential in this scenario. 

According to Google, 60% of people who travel for leisure and 55% of those who travel for business use internet search engines to make their plans. You see, it is difficult to do marketing without the internet. 

Below we present 6 tips to attract more guests to your establishment with hotel marketing.

Where to start with hotel marketing

Before starting a digital marketing plan, it is necessary to follow 3 basic premises for those who work in the field:

1. Quality

Your service needs to be compatible with the image you make of it. No hotel marketing strategy will be effective if not focusing on the basics and primordial.

Ensure that your hotel, in addition to quality service, maintains cleanliness, comfort and good services.

2. Singularity

Make your client's hosting a unique experience. Whether through the quality and differentiation in the colors of the sheets, for example, or the impeccable room service.

Train your team in excellent service – it is directly linked to the brand’s reputation.

Remember if: the main marketing is the satisfied customero.

3. Availability

Be present and available on the hotel's different communication channels. Respond quickly to any and all requests to receive, including messages sent via Instagram direct.

Make direct booking channels as easy as possible by including details such as up-to-date, high-quality photos and videos of rooms and features. This information should be available on all channels, from your website to social media.

Never leave your customer in the dark. They will look for another hotel in just one click.

 The 6 foolproof tips to attract more guests

Google Hotel Ads (GHA)

Have you heard about the Google tool that transformed the hospitality and travel industry in hotel marketing, Google Hotel Ads?

You've probably already used it when searching for accommodation. Data shows that 97% of internet searches are done on Google, a number that cannot be ignored.

Google Hotel Ads is a Google search engine developed specifically for hotels. The tool directs traffic and bookings directly to hotel websites, displaying the ad in the first organic search result for a destination.

It works very similarly to Google AdWords and serves as a sort of showcase for hotels that sell directly on Google.

Do you want to know more? Contact us to Olos technology marketing consultancy from GS2 Marketing Digital. We will help you structure the marketing strategy for your hotel.

Site

Your website is your online hotel. Build one that has design quality, is fast, responsive, Google-crawlable, and smartphone-friendly. It should be easy to use and navigate.

Contact information, forms, policies, directions, and pricing should be displayed in a way that is easy to find and view. 

Our suggestions are:

  • Have institutional videos (it's a good way to present the structure, services and values);
  • Highlight positive guest reviews on your website to help future guests make decisions;
  • Include a contact form, direct link to WhatsApp and email for the reservations department and chat. Make direct booking as easy as possible;
  • Publish special (and updated) promotions and offers.

Blog 

According to TripBarometer1 research, TripAdvisor, in partnership with the independent company Ipsos, 57% of travelers care more about the history and culture of the place. 

It is an excellent opportunity to have a blog and publish texts about facts and curiosities about the place where your hotel is located.

In addition to being able to explore topics related to the region, the blog is a great tool for gaining authority, informing customers about your business and also educating the public. 

The biggest dream of those who work in the hotel industry is to reach maximum occupancy all year round. Marketing for hotels is essential in this scenario. According to Google, 60% of people who travel for leisure and 55% of those who travel for business use internet search engines to make their plans. You see, it is difficult to do marketing without the internet. Below we present 7 tips to attract more guests to your establishment.

Social Media

    Facebook and Instagram are essential for anyone working in a hotel. However, for truly effective results, you need to post frequently, interact with your followers and respond to their messages and comments.

    According to TripAdvisor research, establishments that respond to more than half of the reviews received on social media double their occupancy rates (in relation to establishments that tend to ignore reviews).

    Research also shows that hotels that respond to reviews increase their occupancy rates faster. And employee interaction with guests online generates great results for the company.

    Another interesting fact is that responding to more than half of the reviews reflects a 6,8 percentage point increase in the occupancy rate, increases profit and consolidates reputation.

    Just with these numbers, you can see that there is no point in having a social media account if you stop interacting, right?

    Loyalty Program, packages and discounts

    TripAdvisor's TripBarometer survey found that 93% of travelers said price is the most important factor in their purchasing decision, and 72% said finding a good deal was the most important factor. Therefore, offer incentives and discountss. 

    Digital Influencers  

    Last but not least, there are digital influencers to promote your hotel.

    Influencers are the main bridge between the brand and the ideal customer. Using them strategically in hotel marketing It is one of the most assertive ways of advertising and attracting new guests. 

    Meet GS2 Digital Marketing

    GS2 is a digital marketing agency specialized in inbound marketing, focused on results. 

    We use the best digital marketing tools to produce assertive content for our clients, with creative and remarkable actions. 

    This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a lead generation and conversion machine. 

    Contact Us!

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