What can marketing do for your business?

Without a doubt, the word marketing has been one of the most talked about nowadays.  Used with the correct strategies in the digital environment, it can help your company prosper and gain notoriety in the market, amidst so many competitors.  Read on to understand more!  What is marketing?  Literally, have you ever stopped to think about the meaning of the word marketing?  It comes from the word market - which means market, in English.  Therefore, it is possible to imagine that these are strategies aimed at the company's sales.  With it, it is possible to study the market and understand not only how to sell, but who to sell to and how to create a long-term relationship with the consumer, so that they become your customer.  After all, many people don't know, but a consumer is not the same thing as a customer!  The first seeks good prices and agility, while the second creates a connection with your company and, even if he is not looking for your product or service at the moment, he will certainly remember your brand at the right time to purchase.  Because, more than just selling, you must look for ways to build customer loyalty, so that they become fans of your brand and organically spread the word about how good it is at what it does.  And marketing will be essential in this process, as it allows you to count on tools that communicate and add value to your brand.  But what about digital marketing, is there a difference?  What is digital marketing?  After all this explanation, you might be wondering - what is digital marketing and how is it different from offline marketing?  Digital marketing, as the name suggests, brings actions and strategies totally focused on the digital environment, attracting new business, and also creating relationships with customers.  The fundamentals of marketing are the same, what changes is the environment, which brings a different dynamic in relation to platforms and communication channels.  And also the consumer, more connected and with a different purchasing journey than the consumer who only had offline means to navigate their path to the moment of purchase.  Digital marketing strategies must be part of your company's day-to-day activities if you want it to continue to exist among so many brands.  This is because, as you may already know, most people are connected to the internet these days.  All you need is a cell phone in your hand, connected to an internet network, to access countless content and services available online.  In fact, a survey carried out in 2019 by NZN Intelligence showed that 74% of consumers prefer online shopping over purchases made in physical stores.  And that was before the pandemic!  Several other post-pandemic surveys show that a large number of consumers tried online shopping during the pandemic and this is a habit that will continue, even after we return to normality.  Advantages of digital marketing for companies Take a look at the advantages that marketing done in the digital environment has been bringing to companies: You will know who your target audience and your persona are One of the advantages of digital marketing is that it is measurable.  And, based on this data, you can understand who your target audience and your persona (ideal customer) are.  This segmentation will make your actions much more assertive, saving you time and money, since your content marketing will be aimed at those who really want to consume it.  In traditional marketing, also known as outbound marketing, this is not possible.  This is because you can't know who picked up your brand's flyer or who passed by the billboard containing your advertisement, for example.  Generates connection with the customer The 5.0 consumer, a digital native, seeks more than just a purchase, he seeks experience and value generation.  Relationship marketing is an excellent way to deliver this to your customer, prioritizing a good experience with the brand and understanding the pain of that persona.  And this unique experience could be exactly what your customer needs to complete their purchase.  How about carrying out a satisfaction survey with your customer, to get to know them better, and from there invest in relationship-building actions?  Using email marketing, you can congratulate your customer on special dates and send them product offers that you know are relevant to them, as well as other content that you know will be of interest to them.  Generates more opportunities for the company Do you know how inbound marketing works?  It is also known as attraction marketing, and this name is not for nothing, as its objective is to attract more customers, transforming them into leads and educating them throughout the purchasing journey.  And this creates more opportunities for companies, since in the digital environment there are no city, state or country barriers.  It is important to emphasize that, when we talk about opportunities in inbound marketing, we are talking about qualified ones!  And this is only possible thanks to the data that allows us to better understand the profile of our customers.  With digital marketing tools, you will reach the right person, at the right time, according to the stage of the funnel they are in, not wasting any purchasing opportunities by approaching that potential customer too early.  This generates excellent cost-benefit for companies, including small ones, since the investment is not made “in the dark”, as in offline marketing.  And, by measuring data, it is possible to identify points that can be optimized and improved, to generate more results.  Starting to implement it in your company, with so much information, may seem complicated, but with planning it is possible to move forward with great results.  Let us help you!  Marketing plan: planning the steps will determine success If you want to know how to work with digital marketing in your company, we can already tell you that good planning will determine the success of the strategies used.  After all, there’s no point in sending out marketing emails or writing blog posts without knowing where you want to go.  Check out a step-by-step guide: Study your market niche Research the market niche in which your company operates and what is expected for the coming months and years in the current market situation.  Define a goal Once you understand the market, you need to define what goal you hope to achieve with digital marketing.  Would you like to increase your company's sales by x%?  Make your brand more recognized in the market?  Improve your relationship with your audience?  Set that goal and start planning!  Understand who your target audience and persona are As already mentioned, to make efficient planning, it is necessary to know who your brand is speaking to, so that from there you can understand what type of content to produce and on which channels to disseminate this content.  In this process, some SEO techniques can help you, since with a quick search you will understand what your target audience is looking for on the subject related to your niche, and even the way they search.  When producing content, using these keywords will help you rank your website among so many others available on the market.  Define a plan Knowing who your audience is and what they want to consume, it's time to create a plan for your month and your year.  Define what will be produced and when it will be produced.  And most importantly: follow it correctly.  Consistency will make the connection with your followers much stronger, as they will always be waiting for content from the brand.  Analyze the metrics Digital marketing generates data day after day.  With a detailed analysis, you will be able to change your strategy in time, if necessary, so that your final goal is achieved.  Why should I hire an agency?  Having a digital marketing agency is very important in this process, since you won't always have experts in the field in your company, such as a marketing analyst, social media analyst, paid traffic analyst, SEO analyst, among other professionals who are extremely necessary for the strategy to be comprehensive enough to work.  The agency, based on its objective, will define which paths should be followed, with efficient planning and qualified professionals in the field, who constantly seek to update themselves, because in the digital world everything changes very quickly!  Do you need help starting or continuing your company's digital marketing?

What can marketing do for your business?

Without a doubt, the word marketing has been one of the most talked about nowadays.

Used with the right strategies in the digital environment, it can help your company thrive and gain notoriety in the market, amidst so many competitors. Keep reading to learn more!

Without a doubt, the word marketing has been one of the most talked about nowadays.  Used with the correct strategies in the digital environment, it can help your company prosper and gain notoriety in the market, amidst so many competitors.  Read on to understand more!  What is marketing?  Literally, have you ever stopped to think about the meaning of the word marketing?  It comes from the word market - which means market, in English.  Therefore, it is possible to imagine that these are strategies aimed at the company's sales.  With it, it is possible to study the market and understand not only how to sell, but who to sell to and how to create a long-term relationship with the consumer, so that they become your customer.  After all, many people don't know, but a consumer is not the same thing as a customer!  The first seeks good prices and agility, while the second creates a connection with your company and, even if he is not looking for your product or service at the moment, he will certainly remember your brand at the right time to purchase.  Because, more than just selling, you must look for ways to build customer loyalty, so that they become fans of your brand and organically spread the word about how good it is at what it does.  And marketing will be essential in this process, as it allows you to count on tools that communicate and add value to your brand.  But what about digital marketing, is there a difference?  What is digital marketing?  After all this explanation, you might be wondering - what is digital marketing and how is it different from offline marketing?  Digital marketing, as the name suggests, brings actions and strategies totally focused on the digital environment, attracting new business, and also creating relationships with customers.  The fundamentals of marketing are the same, what changes is the environment, which brings a different dynamic in relation to platforms and communication channels.  And also the consumer, more connected and with a different purchasing journey than the consumer who only had offline means to navigate their path to the moment of purchase.  Digital marketing strategies must be part of your company's day-to-day activities if you want it to continue to exist among so many brands.  This is because, as you may already know, most people are connected to the internet these days.  All you need is a cell phone in your hand, connected to an internet network, to access countless content and services available online.  In fact, a survey carried out in 2019 by NZN Intelligence showed that 74% of consumers prefer online shopping over purchases made in physical stores.  And that was before the pandemic!  Several other post-pandemic surveys show that a large number of consumers tried online shopping during the pandemic and this is a habit that will continue, even after we return to normality.  Advantages of digital marketing for companies Take a look at the advantages that marketing done in the digital environment has been bringing to companies: You will know who your target audience and your persona are One of the advantages of digital marketing is that it is measurable.  And, based on this data, you can understand who your target audience and your persona (ideal customer) are.  This segmentation will make your actions much more assertive, saving you time and money, since your content marketing will be aimed at those who really want to consume it.  In traditional marketing, also known as outbound marketing, this is not possible.  This is because you can't know who picked up your brand's flyer or who passed by the billboard containing your advertisement, for example.  Generates connection with the customer The 5.0 consumer, a digital native, seeks more than just a purchase, he seeks experience and value generation.  Relationship marketing is an excellent way to deliver this to your customer, prioritizing a good experience with the brand and understanding the pain of that persona.  And this unique experience could be exactly what your customer needs to complete their purchase.  How about carrying out a satisfaction survey with your customer, to get to know them better, and from there invest in relationship-building actions?  Using email marketing, you can congratulate your customer on special dates and send them product offers that you know are relevant to them, as well as other content that you know will be of interest to them.  Generates more opportunities for the company Do you know how inbound marketing works?  It is also known as attraction marketing, and this name is not for nothing, as its objective is to attract more customers, transforming them into leads and educating them throughout the purchasing journey.  And this creates more opportunities for companies, since in the digital environment there are no city, state or country barriers.  It is important to emphasize that, when we talk about opportunities in inbound marketing, we are talking about qualified ones!  And this is only possible thanks to the data that allows us to better understand the profile of our customers.  With digital marketing tools, you will reach the right person, at the right time, according to the stage of the funnel they are in, not wasting any purchasing opportunities by approaching that potential customer too early.  This generates excellent cost-benefit for companies, including small ones, since the investment is not made “in the dark”, as in offline marketing.  And, by measuring data, it is possible to identify points that can be optimized and improved, to generate more results.  Starting to implement it in your company, with so much information, may seem complicated, but with planning it is possible to move forward with great results.  Let us help you!  Marketing plan: planning the steps will determine success If you want to know how to work with digital marketing in your company, we can already tell you that good planning will determine the success of the strategies used.  After all, there’s no point in sending out marketing emails or writing blog posts without knowing where you want to go.  Check out a step-by-step guide: Study your market niche Research the market niche in which your company operates and what is expected for the coming months and years in the current market situation.  Define a goal Once you understand the market, you need to define what goal you hope to achieve with digital marketing.  Would you like to increase your company's sales by x%?  Make your brand more recognized in the market?  Improve your relationship with your audience?  Set that goal and start planning!  Understand who your target audience and persona are As already mentioned, to make efficient planning, it is necessary to know who your brand is speaking to, so that from there you can understand what type of content to produce and on which channels to disseminate this content.  In this process, some SEO techniques can help you, since with a quick search you will understand what your target audience is looking for on the subject related to your niche, and even the way they search.  When producing content, using these keywords will help you rank your website among so many others available on the market.  Define a plan Knowing who your audience is and what they want to consume, it's time to create a plan for your month and your year.  Define what will be produced and when it will be produced.  And most importantly: follow it correctly.  Consistency will make the connection with your followers much stronger, as they will always be waiting for content from the brand.  Analyze the metrics Digital marketing generates data day after day.  With a detailed analysis, you will be able to change your strategy in time, if necessary, so that your final goal is achieved.  Why should I hire an agency?  Having a digital marketing agency is very important in this process, since you won't always have experts in the field in your company, such as a marketing analyst, social media analyst, paid traffic analyst, SEO analyst, among other professionals who are extremely necessary for the strategy to be comprehensive enough to work.  The agency, based on its objective, will define which paths should be followed, with efficient planning and qualified professionals in the field, who constantly seek to update themselves, because in the digital world everything changes very quickly!  Do you need help starting or continuing your company's digital marketing?

What is marketing?

Literally, have you ever stopped to think about the meaning of the word marketing? 

It comes from the word market, which means market in English. Therefore, you can already imagine that these are strategies aimed at the company's sales. 

With it, it is possible to study the market and understand not only how to sell, but who to sell to and how to create a long-term relationship with the consumer, so that they become your customer.

After all, many people don't know, but a consumer is not the same thing as a customer! 

The first seeks good prices and agility, while the second creates a connection with your company and, even if he is not looking for your product or service at the moment, he will certainly remember your brand at the right time to purchase.

Because, more than just selling, you must look for ways to build customer loyalty, so that they become fans of your brand and organically spread the word about how good it is at what it does.

And marketing will be essential in this process, as it allows you to count on tools that communicate and add value to your brand.

But what about the digital marketing industry, is there a difference? 

What is digital marketing?

After all this explanation, you might be wondering: what is digital marketing and what is the difference with offline marketing? 

O digital marketing, as the name suggests, brings actions and strategies entirely focused on the digital environment, attracting new business and also creating relationships with customers. The fundamentals of marketing are the same, what changes is the environment, which brings a different dynamic in relation to platforms and communication channels. And also the consumer, more connected and with a different purchasing journey than the consumer who only had offline means to navigate their path to the moment of purchase.

As marketing strategies Digital technologies must be part of your company's daily routine if you want it to continue to exist among so many brands. This is because, as you may already know, most people are connected to the internet these days. 

All you need is a cell phone in your hand, connected to an internet network, to access countless content and services available online. 

In fact, a 2019 survey conducted by NZN Intelligence showed that 74% of consumers prefer online shopping over shopping in physical stores. And that was before the pandemic! Several other post-pandemic surveys show that a large number of consumers tried online shopping during the pandemic and this is a habit that will continue even after we return to normal.

Advantages of digital marketing for the company

Take a look at the advantages that marketing done in the digital environment has brought to companies: 

  • You will know who your target audience and persona are

One of the advantages of digital marketing is that it is measurable. And, based on this data, you can understand who your target audience is and what they are doing. person (ideal client). 

This segmentation will make your actions much more assertive, saving you time and money, since your content marketing will be aimed at those who really want to consume it. 

In traditional marketing, also known as outbound marketing, this is not possible. This is because you cannot know who picked up your brand's flyer or who passed by the billboard containing your advertisement, for example.

  • Generates connection with the customer

O consumer 5.0, digital native, more than purchasing, seeks experience and value generation.

Relationship marketing is an excellent way to deliver this to your customer, prioritizing a good experience with the brand and understanding their pain. person

And this unique experience could be exactly what your customer needs to complete their purchase. 

How about carrying out a satisfaction survey with your customer, to get to know them better, and from there invest in relationship-building actions?

Using e-Email marketing, you can congratulate your customer on special dates and send offers for products that you know are relevant to them, as well as other content that you know will be of interest to them.

  • Generates more opportunities for the company

Do you know how inbound marketing works? It is also known as attraction marketing, and this name is not for nothing, since its objective is to attract more customers, transforming them into leads and educating them throughout the purchasing journey. 

And this creates more opportunities for companies, since in the digital environment there are no city, state or country barriers. 

It is important to emphasize that when we talk about opportunities in inbound marketing, we are talking about qualified ones! And this is only possible thanks to the data that allows us to better understand the profile of our customers. 

With digital marketing tools, you will reach the right person, at the right time, according to the stage of the funnel they are in, not burning any purchase opportunities by approaching that potential customer too early. 

This generates excellent cost-benefit for companies, including small ones, since the investment is not made “in the dark”, as in offline marketing. And, by measuring the data, it is possible to identify the points that can be optimized and improved, to generate better results.

Starting to implement it in your company, with so much information, may seem complicated, but with planning it is possible to move forward with great results.

Let us help you!

Marketing Plan: Planning the Steps Will Determine Success

If you want to know how to work with digital marketing in your company, we can already tell you that good planning will determine the success of the strategies used. 

After all, there’s no point in sending out marketing emails or writing blog posts without knowing where you want to go. 

Check out the step-by-step guide:

Study your market niche

Research the market niche in which your company operates and what is expected for the coming months and years in the current market situation. 

Set a goal

Once you understand the market, you need to define what objective you hope to achieve with digital marketing. 

Would you like to increase your company's sales by x%? Make your brand more recognized in the market? Improve your relationship with your audience? 

Set that goal and start planning!

Understand who your target audience and persona are 

As already mentioned, to make efficient planning, it is necessary to know who your brand is talking to, so that from there you can understand what type of content to produce and on which channels to disseminate this content. 

In this process, some techniques of SEO can help you, since with a quick search you will understand what your target audience is looking for on the subject related to your niche, and even the way they search. 

When producing content, using these keywords will help you rank your website among so many others available on the market. 

Define a plan 

Knowing who your audience is and what they want to consume, it's time to put together a plan for your month and your year. 

Define what will be produced and when it will be produced. And most importantly, follow it correctly. Consistency will make the connection with your followers much stronger, as they will always be waiting for content from the brand. 

Analyze the metrics

Digital marketing generates data day after day. With detailed analysis, you will be able to change your strategy in time, if necessary, so that your ultimate goal is achieved. 

Why should I hire an agency? 

count on a digital marketing agency is very important in this process, since you will not always have experts on the subject in your company, such as a marketing analyst, social media analyst, paid traffic analyst, SEO analyst, among other professionals who are extremely necessary for the strategy to be comprehensive enough to work.

The agency, based on its objective, will define which paths should be followed, with efficient planning and qualified professionals in the field, who constantly seek to update themselves, because in the digital world everything changes very quickly! 

Do you need help starting or continuing your company's digital marketing? Contact us and learn the benefits of these strategies in practice. 

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