Newsletter: what is it, what is it for and how does it help your strategy?

Companies ask users to register to receive the newsletter by providing their email address and, from then on, they start receiving content in their inbox.

Newsletter: what is it, what is it for and how does it help your strategy?

Who has never signed up to a website to receive information of interest and received informative emails in their inbox? Well, stay tuned here in the post to understand more about newsletter, what is it, what it is for and how it helps your strategy.

What is a newsletter?

Also known as informative report, the newsletter is a specific type of email to disseminate relevant information for those interested who signed up to receive that content.

Generally, many are already customers of the company and register with their email address to receive the newsletter.

You can use the newsletter to:

  • Report your blog's weekly posts;
  • Talk about important events that are going to happen;
  • Notify about launches of new products and services;
  • Tell the trends in the sector in which your company operates;
  • Suggest blog posts and discuss news about your business;
  • Provide tips, instructions or case studies;
  • Share knowledge.

The newsletter is one of the most common email marketing formats, sent on a recurring basis to subscribers. It is essential in the content marketing strategy, making it possible to reach all stages of the sales funnel at different times of the purchase.

Newsletters are a type of media that aims to reach users who enjoy reading exclusive content. They help to build trust in the product through relevant, interesting content that is different from traditional advertising methods.

The frequency is a particularity of this newsletter, which needs to have a frequency (daily, biweekly or monthly). Its main objective is to send rich and engaging content that can add value to readers.

This is very different from what happens with other types of email marketing that are sent without regularity, as they are more commercial and aimed at promoting products and services.

Although newsletters and email marketing both use email as a platform, they are distinct in terms of approach and objectives. e-mail marketing campaigns is more conversion-oriented.

The newsletter allows you to create and maintain a close relationship with the reader.. Emails are more personalized, simpler and more personal. Since the reader receives them regularly, they are more likely to remember your brand when they recommend or buy.

Some of its many advantages include helping to nurture leads, keeping the brand in the spotlight and taking readers to other company communication channels, such as Instagram and LinkedIn.

Its main benefits:

  • It is flexible and versatile, excellent for sending news, product offers, e-books, interesting videos and many other materials;
  • Good cost-benefit, as it requires a small investment compared to other methods;
  • Strengthens relationships and facilitates communication;
  • It's an excellent way to optimize sales among subscribers.

 Read more about:

Best newsletter templates

  1. Informative newsletters: focuses on information, perfect for lead nurturing;
  2. Promotional newsletters: to promote specific products and services, events and seasonal promotions.

The most common types of newsletters

Updated blog summary 

Companies that have blogs often use this type of newsletter. A summary of the content published on the blog is periodically sent to the registered lead base. 

Content and news curation

In this type, it is very common to send daily information and news that stood out the previous day. A newsletter can also be created as a content curation, bringing together rich materials and providing support for more technical classes, courses and events.

Customer stories and social proof

It's always worth telling customer stories. In addition to allowing you to share other people's results, knowledge and experiences, they can serve as social proof.

Thematic newsletter

Following a theme like Women's Day, for example, try sharing complete content in the body of the email like a blog post. 

Content for collaborators

Widely used in internal communication, this type of newsletter is used to provide internal news, announcements, talk about employee and company achievements, celebrate birthdays, among others. 

Keep updated with Marketing 5.0.

Meet GS2 Digital Marketing

If you are looking to build a successful business, get to know GS2 Marketing Digital, an agency specialized in inbound marketing, with a total focus on results. 

We use the best digital marketing tools, including email marketing and newsletters, to produce assertive content for our clients, with creative and remarkable actions. 

This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a lead generation and conversion machine. 

Talk to us!

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