Content producers never tire of being surprised by new Instagram updates.
After discovering that the platform will hide Stories from those who post a lot, users now have one more thing to worry about: sensitive content control updates.
Want to know more about this Instagram update and how it will impact account reach?
Keep reading the article.
New Instagram update: what changes for the user?
According to the platform, this new update gives more freedom to the user, because it allows them to choose how much sensitive content they want to see when scrolling through their feed.
And this update isn't just limited to the feed, but also to the content you see in search, accounts you can follow, hashtag pages, and recommendations.
But how does this impact account reach? That’s what we’re going to find out now.
Instagram update: what changes for content producers?
With the new update, if you post content that Instagram considers sensitive, your posts may have reduced reach if a significant number of users start using the sensitive content control.
Ok, but in practice, what does this mean?
If you have an Instagram profile about orofacial harmonization, for example, and you post every day about the procedures you perform, the “before and after” photos of your patients, etc. This content may have its reach compromised due to this new update.
But what would be sensitive content?
For Instagram, Sensitive content is any content that, despite not violating the platform's rules, may be potentially disturbing to some people.
If you produce content on any of the topics below, unfortunately, this new Instagram update will negatively impact your account's reach:
- Content that depicts violence, such as: photos and videos of people fighting;
- Sexually explicit or suggestive content, such as photos of people in see-through clothing;
- Content that promotes the use of certain regulated products, such as: cigarettes or vaping, adult products and services, or medications;
- Content that promotes or portrays aesthetic procedures;
- Content that attempts to sell products or services using health as a theme, such as: vitamins or supplements to help you lose weight.
When does the Instagram update take effect?
According to information released on June 6 by the platform, this new update will be available to users in the coming weeks.
However, it is worth remembering that controlling sensitive content is an option that the user makes within the platform, that is, they need to go to their account settings and choose how much sensitive content they want to see.
How to configure sensitive content control?
To configure sensitive content control options, simply follow the steps below:
Read more about:
Will all sensitive content be impacted by this update?
In principle yes, but for that, First the user needs to change his account settings. Then, he has control options, which vary depending on how much sensitive content he wants to see.
With the new update, the user can choose between three levels of control:
- Standard: is the default state and will prevent people from seeing some sensitive content and accounts;
- More: This option allows people to see more sensitive content and accounts;
- Less: here users see less of this type of content than in the default state. Remembering that, for those under 18, the option "Most" is not available.
“I am a producer of sensitive content, should I be concerned?”
Yes and no. As much as content producers are concerned about this new Instagram update and how it will impact the reach of their accounts, we cannot fail to consider one thing:
The social network prioritizes the user experience on the platform, that is, it gives users autonomy to choose what type of content they want to consume.
In this sense, Instagram's latest update gives users more choice, as it offers more or less rigid control options.
Likewise, the user is free to choose what type of content they want to see on the platform, regardless of whether it is sensitive or not.
So, if a user doesn't follow a page with sexual content, for example, but interacts with it, likes the posts, and likes what they see, can Instagram restrict this?
Is it really true that the new Instagram update Does sensitive content control ensure that the user shapes their own experience on the platform, as they advocate?
Read more about:
User experience or sensitive content control: what counts more?
We will only be able to see this once the update is released and we can see the engagement metrics of profiles that produce sensitive content.
Until then, it is worth following the platform's news and evaluating the direct impact of these changes on our business.
If you want to follow more closely the impact of the new Instagram update in your business, but don't understand much about metrics or how to adapt the content so as not to be harmed by this update, don't worry!
Read more:
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