When we talk about UX Writing, we are not just talking about content, but rather a true and genuine user experience with words in texts and microtexts, through the push interface, emails, websites, among others. The words in UX Writing are the user experience itself.
According to Don Norman, Director of the Design Lab at the University of California, San Diego and considered the father of the term “UX”, user experience involves all aspects of interaction and its primary requirement is to offer a unique and exemplary experience, meeting the user's needs.
What is UX Writing?
UX Writing is nothing more than a strategic writing model applied to interfaces and digital products, such as applications and websites. Its role is to make navigation simple, user-friendly and intuitive. And it is directly linked to design and information architecture.
This writing model has the power to understand how the user is feeling (and how the client wants them to feel), tell the user where they are and where they are going, and, probably most importantly: makes the user act (and engage).
The user simply wants to know only about the benefits of using a solution and how this solution will solve some of their everyday problems.
In short, the difference between Copywriting and UX Writing is very subtle, but noticeable, according to content marketing specialist Rock Content: “While the focus of copywriting is to grab people's attention and attract leads to the business, UX writing, even if it indirectly facilitates the conversion of leads, focuses on the reader's experience. This results in the use of simpler terms, in a more objective text and in a development oriented towards the product, not the sales.".
What does a UX Writer do?
The UX Writer solves problems through words, tells the story of a company, service or product, keeps people interested in continuing to know and use products and services and writes in a clear, concise and objective way.
The UX Writer is an excellent partner for the entire marketing team, such as social media, sales, customer service, data analysis, product and development manager. However, its main partner is the UX Designer.
Storytelling + solving real user problems = business success

Where can we apply UX Writing?
Across all content touchpoints with the user, such as virtual assistants, bots, emails, notifications, landing pages, websites and mobile apps.

The importance of buttons (the actions)
In short, action buttons are a guide for the user, as they anticipate what will happen next and offer an exit, an option.
As well as, for example, “I forgot my password” appears right below the “password” field.
How can UX Writing help your product or company?
Relationship: helps to create a relationship with people, enabling positive experiences;
Usability: helps improve usability, helping people achieve their goals;
Identity: helps differentiate your brand, reflecting the personality of your product or service.
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The main best practices of UX Writing
- Consider content from the beginning of the project;
- Always take into account how the user is feeling;
- Reduce cognitive effort for your user;
- Consistency is key;
- Establish a dialogue with the user;
- Speak the language of your audience;
- Tests and tests and more tests: always.

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