Do you know what to put in your Instagram bio? Your profile, whether personal or professional, is your best showcase for your future contacts, clients and leads, so make sure to include the most relevant information about your business.
Make the most of your bio’s potential to attract and gain followers. Read more below.
What to put in your professional Instagram bio?
First of all, with only 150 characters, your Instagram bio is an opportunity to optimize your presence on the platform. Connect with your audience in a direct and objective way, starting with your bio.
So, stand out right away with a photo (or logo) that truly represents your brand and grabs attention. Choose a username that’s easy to find.
Also, personalizing your bio is essential to making a good impression. With a succinct description, answer the key questions: What do you do, what is the purpose of your business and what will people find on your profile?
Also, take advantage of highlights to show your coolest stories, which are the little dots just below the bio and work like a library, ensuring that your posts are seen for longer.
Likewise, organize your highlights with different covers and direct your audience to specific content. This ensures that posts that would only last 24 hours continue to be viewed by your followers for longer.
And, of course, don't forget the link in your bio, which can generally take your followers to your website, landing page, WhatsApp or any other external link.
Also, the link in bio is a powerful tool to direct your audience to important content. Even though Instagram doesn't allow links in the main feed, you can use tools like Linktree to generate traffic and direct your followers to your website or other pages of interest.
Read more about:
- Boost your business
- How to generate leads
- Newsletter
- Do you know how to use Instagram Shopping?
- Google My Business: 5 setup tips to sell more
What to put in your Instagram bio to gain followers?
According to Resultados Digitais, the main information for the Instagram profile is:
- Photo or logo: so that the user can quickly identify their profile;
- Name: is your company's, but it is worth remembering that your profile can be found through the platform's search field, so think about optimization;
- User name: very relevant factor, because a username easy helps to identify the profile. In short, the username is your at sign @;
- Site: it is in the famous “link in bio”;
- Mini cinema: This is a short description or summary of your business. Write it in a direct and simple way. Think: “How would I talk about myself or my business to someone who doesn’t know me?” The mini bio is one of the most difficult parts of the bio to write. The tip is to summarize it in key questions: What do I do? What is my purpose? What will people find on my profile?
- Page: to connect your Facebook fan page, so you can access information from your Facebook Analytics account, use Facebook Messenger to respond to your interactions from your inbox on your computer;
- Category: choose the best one for your profile. Instagram has several category selections and with this you can get personalized options for your profile;
- Contact Options: very important, especially for the user experience, so include email and WhatsApp;
- Profile display: here you can select whether your category will be visible or not;
- action buttons: excellent for businesses, it can help you optimize conversions on the platform. If you wanted to know what to put in a store's Instagram bio, action buttons are essential, such as “Promotion”, as well as the “Shopping – Instagram Shopping” function (the Instagram Shopping Bag, with which you can tag photos of your products and sell them through the platform itself).

What to put in your personal Instagram bio?
When it comes to your personal Instagram account, your bio is the perfect opportunity to share information that expresses your identity and interests. Here are some suggestions for what to include:
- Name: start with your name or nickname;
- Passions and hobbies: highlight your interests, such as sports, music, travel, cooking, photography, among others;
- Address: indicate your city or region, especially if you like to share local tips or want to connect with people from the same region;
- Favorite quote: if there is a quote that inspires you, put it in your bio;
- Emojis: Use emojis to add personality to your bio and grab attention;
- Links: You can insert a single link in your bio, so take advantage of it to direct your followers to your blog, YouTube channel, website or any other platform.
GS2 Marketing Agency
If you are looking to build a successful business that really makes sense and brings value to your brand, get to know GS2 Marketing Digital, an agency specialized in inbound marketing, with a total focus on results.
We use the best digital marketing tools to produce assertive content for our clients, with creative and remarkable actions.
This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a lead generation and conversion machine.
Don’t waste time! Increase your visibility on Instagram and reach your target audience. Your bio is the first step to success on Instagram. Start creating a persuasive and engaging bio today!