What is Sales CRM?

illustrative graphic representation of a CRM (Customer Relationship Management) sales system

What is Sales CRM?

Nowadays, competition in the market is fiercer than ever, and companies need effective tools to manage their customer relationships and this is where Sales CRM makes the difference. 

A good CRM is essential for increasing conversion, optimizing processes and creating personalized campaigns that truly engage the public.

But after all, what is sales CRM? And why is it so important for the success of a business?

Understand what this system can do and its benefits in our text. 

Sales CRM: what is it?

CRM is the acronym for Customer Relationship Management.

When we talk about sales CRM, we are referring to a system or strategy that companies use to manage interactions with customers and potential customers throughout the sales process.

Imagine a neighborhood store, where the owner knows each customer by name, remembers their preferences and makes personalized suggestions. 

Sales CRM is like this store, but on a much larger scale and with the help of technology.

Think of CRM as the heart of a modern business, mapping the needs and wants of your customers. 

It allows companies to better understand consumer profiles, predicting behaviors and creating approaches that really make sense.

This turns leads into customers and builds customer loyalty, making it a long-term relationship.

Sales CRM helps organize these interactions, ensuring that no opportunities are missed and that each customer is treated as unique.

What does CRM do?

Now that you know what a sales CRM is, let's understand how this tool helps us in practice. 

A sales CRM goes far beyond simply storing contact information. It monitors the entire customer journey, from the first contact to the sale and after-sales service.

With it, you can track the progress of each lead through the sales funnel, identifying which stage they are at and what actions are necessary to advance the negotiation.

Modern CRM systems offer a range of features, such as task automation, data centralization, performance analysis and detailed reporting. All actions focused on the business task. 

RD Station Sales CRM screen

Sales CRM: Funnel Stages

O sales funnel It is a visual representation of the customer journey, from the first contact to the completion of the purchase. 

A sales CRM is an efficient and interesting tool for managing this journey, ensuring that each lead receives the necessary attention from the first contact. 

Top and middle of the funnel: attraction and consideration

At this stage, the marketing team is focused on capturing leads through different channels, such as social media, email marketing and contact forms on the website.

These strategies arouse curiosity and interest in the brand, to educate and show its benefits, leading them to the moment of choice and purchase.

Bottom of the funnel: decision

At this stage, CRM enters the process in an active and important way, as this is when the lead is about to make the purchasing decision.

This is when the sales team uses the CRM to access the lead's entire interaction history, accumulated during the top and middle stages of the funnel.

With this detailed information, the team can personalize their approach, understanding the customer’s needs and possible objections.

From this point on, the lead begins not only their purchasing journey, but also the potential repurchase cycle, which can be strategically managed by CRM to ensure the continuity of the relationship and maximize loyalty.

Does every company need a sales CRM?

The short answer is: yes. However, it is important to understand that needs vary from company to company.

Overall, it is very complicated to compile information, update the journey and analyze sales strategies using only spreadsheets.

With the sales CRM resources, the sales team will have all of this in just a few clicks, in an organized and precise manner, so as not to miss any leads. 

It is also especially useful for companies that are in a growth phase, where the number of customers and leads begins to increase significantly.

In these cases, it is essential to have a tool that helps manage these relationships efficiently.

Additionally, companies that are experiencing a high churn rate can benefit immensely from a sales CRM, which helps identify behavioral patterns that lead to churn and create strategies to reverse this situation.

Another important point is the integration between marketing, sales and service teams, which becomes much more fluid and effective with a sales CRM.

Reasons to invest in a sales CRM

Meet GS2 Marketing

If you don’t already use this tool, it might be time to consider it. After all, a good relationship with your customers can be the difference your company needs to stand out in the market. 

And we have some news!! Our team currently has a CRM implementation and configuration service to help improve the performance of sales teams.

Our main goal is to always be a true lead generation and conversion machine, acting seriously and intelligently in digital marketing to provide increasing market recognition. 

Don't waste time! Increase your results with the best digital marketing strategies. 

GS2 Strategies Success Story

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