Media Reactions is a new study that measures consumer perceptions of advertising around the world, including Brazil. In it, Kantar Insights and Consulting, an Australian company specializing in data research in the commercial market, released the first global ranking of equity advertising. 

O TikTok, the darling network of the moment, appears to be leading the ranking in the digital platforms category. Follow the text and understand more about the subject!

What is TikTok?

O TikTok is a video social network that has gained even more attention during the pandemic. There, short recordings of 15 to 60 seconds are shared, and they can be edited in the app itself, including filters, music, captions, among other features. It is also possible to follow other people's profiles and interact, just like on Instagram, for example. 

Anyone who thinks that the application was created recently is mistaken. It was created in 2014, when it was still called Musical.ly. The name change only happened in 2017, when it was purchased by the company Bytedance. 

In 2020, TikTok appeared as the most downloaded app in the world for several months, continuing to be a big bet for 2021 as well.

Why is TikTok so successful?

At the end of 2019, TikTok reached the milestone of 1,5 billion global downloads. During the period of social isolation, the app proved to be a real pastime, entertaining people of all ages, including celebrities who jumped on the bandwagon to promote their work.

It is possible to do voiceovers, challenges, comedy pieces and even music videos. There is no limit to the creativity of the platform's users, making it a huge success all over the world. 

TikTok also makes personalized recommendations for each user, giving them what they want to watch. With its fun tone, many brands have invested in advertising through this channel. 

Is it possible to make money with TikTok?

Many people want to know how to make money with TikTok. And yes, it is possible to monetize videos within the app. 

Brands are increasingly looking for famous and creative profiles to advertise on, monetizing these videos that become successful not only on that network, but also on others, due to the ease of disseminating the content. In other words, the platform is a good opportunity for influencers who are just starting out in the business. 

Consumers’ preference for ads on TikTok

With a full vertical screen experience, users are easily drawn in and it's easy to spend hours on TikTok watching video suggestions. 

The app has been gaining users every day, so it's no surprise that it's ranked first. equity advertising in 2020. TikTok appears to be the platform most accepted by users when it comes to receiving ads.

Although the application does not yet have the type of standard ad offerings like other platforms, many brands have been creating relevant advertisements on the channel, often in partnerships with influencers and celebrities.

The fun environment leaves people open to receiving ads in this tone as well, creating a very interesting experience for the user. 

This data, from a marketing point of view, is extremely important, since by understanding advertising reception and campaign suitability, it is possible to make media investments more assertively. 

How to use TikTok to create quality content?

Anyone who thinks that it is only possible to find choreography videos on TikTok You are very wrong!

Many companies are using the platform to create authentic and quality content, such as Mlabs, a social media management platform! Through fun videos, it brings news about the world of marketing and updates about its platform.

Disney is also an example of a brand that jumped on the bandwagon of the current app to promote the film Aladdin. Launching the hashtag #UmMundoIdeal, it hired influencers from different niches to publish content and engage even more people to watch the film! 

Even the American newspaper The Washington Post is on TikTok. This is proof that it is possible to create relevant and important content in different ways!

The pandemic has only accelerated habits that were already expected, with the consumer 5.0 is here to stay. So, don't wait until 2021 for your company to have a digital presence.