What are consumers looking for on the internet?

What consumers are searching for on the internet

What are consumers looking for on the internet?

What consumers are searching for on the internet

All over the world, the need for social distancing has profoundly changed people's lives.

With all these changes in their routines, individuals have also undergone changes in the way they consume content, products and other forms of media, as some Google search indexes have shown.

Read the text below and understand!

Increase in Google searches for certain terms indicates changes in people's habits due to time spent at home

For many people, the normal routine of days and weeks has given way to endless monotony, a continuum that blurs the boundaries between domestic and work activities. As a result, searches on search platforms have changed drastically since the beginning of the quarantine, following the line of the “new normal”, as some surveys point out.

These searches are being carried out in a variety of ways and with a variety of motivations. According to an index from Google, the largest search platform in the world, searches for words such as “work chair”, “office chair” and “computer desk”, for example, has grown considerably since the beginning of the quarantine, largely due to the sudden need to have an office to work in home office, which most people were not prepared for.

Additionally, with gyms, parks, and clubs closed, there is also evidence that people are looking for ways to stay active while staying indoors. Search interest on YouTube, for example, has seen a almost 50% growth around the world for “at-home stretches” and “at-home workout videos,” as well as other activities and on other platforms.

Searches for “movies”, “series”, “family movies”, as well as other forms of entertainment, such as “virtual museum tours” and “live zoo”, have also increased considerably since the beginning of the quarantine on Google, showing how social isolation is also providing, above all, a very big change in online content consumption habits, causing people to seek out this practice day and night.

Boredom could be the explanation for this change in habits!

According to Google, searches for the term “bored” have also seen a huge jump globally since the quarantine began. This is because, whether due to not being able to leave the house or the difficulty of adapting to this “new normal”, social isolation is providing more possibilities for people to feel boredom, anxiety and, in a certain way, uncertainty.

This happens a lot because of time, which previously seemed scarce, today is much more fluid, in addition to the fact that most individuals are spending a good part of the time they have during the day alone or with only their loved ones. This context is making people look for new ways to stay busy, productive and, in a way, “escape” a little from reality and what is happening in the world!

If habits and research have changed, how can your company's Marketing adapt to this new reality?

Together, all the changes in routine led people to make, as seen previously, a dynamic reprioritization of how, when, where and why to consume, creating a need for companies to rethink their Marketing strategies, aiming to insert themselves in this new context of searches.

What are consumers looking for on the internet?

In this way, the Marketing in times of pandemic, before anything else, should focus on helping consumers with problems, even if these have nothing to do with the company's area of ​​expertise. As the research information has shown, the search for terms that help in everyday life, both at work and in health, has grown considerably, further reinforcing this thesis. Therefore, investing in Content Marketing and Inbound Marketing with themes in this sense can be a good strategy.

What are consumers looking for on the internet?

Additionally, thinking of ways to deal with this boredom can also be very beneficial to increase brand visibility and also continue to build relationships with your customers during quarantine. Using the entertainment as an ally and providing informative and interesting content, such as e-books, videos, articles, newsletters and podcasts are good options to keep the company away from ostracism and adapt to this new consumption concept.

Can you understand the importance of being present in these new research projects, even if they don't have much to do with your field of expertise?

As the popular saying goes, out of sight, out of mind. Therefore, it is very important to understand that this should be your number one priority during the pandemic. Brands that are forgotten during the crisis are less likely to secure customer preference when everything returns to normal.

What are consumers looking for on the internet?

Therefore, be sure to produce content and solutions that fit these search volumes and that solve your consumers' problems, in order to be part of their lives during this difficult time!

How is your company doing in this regard? Contact us and tell us your ideas!

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