Pinterest to drive traffic to your website

Created in 2010 to be a network for sharing innovative ideas, the “social network of pins”, as Pinterest is also known, focuses on images in segments such as fashion, tourism, gastronomy, architecture and decoration, beauty, etc.  However, there is much more to it than that.  There are pins about education, business, technology and even games.  Furthermore, contrary to what many people think, Pinterest is not a network that only attracts women.  The company itself revealed that 50% of new subscriptions each year come from men.  Furthermore, by combining a constantly changing Smart Feed search engine algorithm with follow, like and comment functionality, Pinterest has become a mix of a search engine and everything that social networks offer.  Pinterest audiences use the network to empower their dreams, hobbies, and even “plan” their lives.  For example, if they want to travel, they look at the beautiful images of the most popular destinations, or if they want to have dinner with friends, they rush to look for recipes with step-by-step images or the final result of a dish.  But in addition to photos, within Pinterest you can include infographics, tutorials and other content in image format published on your blog or website.  How to use Pinterest to generate traffic?  Now that you know how Pinterest works, you might be wondering: how can it generate traffic?  Well, basically, the images that are published on the network are associated with the source link, that is, when the person clicks, they are directed directly to a website or blog.  Therefore, if you know how to work this integration well, you can incredibly increase your company's website with posts on Pinterest.  To prove this potential, a survey carried out by E-commerce Brasil at the beginning of last year showed that 83% of users buy something after seeing it on Pinterest.  How can we take advantage of this potential?  Anyone who wants to take advantage of the real chances of increasing traffic with Pinterest can focus on a few things.  First of all, you need to optimize your profile, with keywords that give users the chance to find the brand, just as is done with other social networks.  Furthermore, the photo must be the same as the one you use on other social networks, so that users coming from other platforms can also recognize it.  Another important point is to have an objective and focus, that is, if your company talks about the bridal segment, you should create pins related to that theme, if it talks about beauty, bet on tutorials in image format, for example.  There are no standards for Pinterest images.  However, you must be very careful not to stray from the topic, as this could harm your engagement with your target audience and, consequently, future sales on the website.  Anyone who has decided to invest in Pinterest and taken these simple steps can already see an increase in traffic. But there are more “little secrets”.  Among them is that you can save your posts in folders.  For example, you could create a folder called “New Year’s Eve Makeup Tips.”  This way, if the user likes your post, they can save it to a personal folder. Every time they do this, the content is also displayed to their followers, increasing the audience reach and creating the possibility of an exponential effect.  But remember that the keywords also need to be in these folders and in their descriptions. You can also have as many folders as you want, as long as you don't exceed the limit of 500 folders for each account.  The folders need to be very specific, that is, have items in their name that refer to the company's market niche.  If you are a party decoration company, for example, use the names of the decorations on the folders.  Check out examples: Children's party decoration 15th birthday party decoration Marvel party decoration Barbie party decoration Having between 100 and 200 pins per board represents a good number.  What’s really important is to have posts that are very useful and segmented.  Another good tip to increase your traffic is to save pins in collaborative boards, which have tens of thousands of followers.  This way, your content will be instantly displayed to new followers who are interested in your segment.  In addition, to maximize your chances of generating traffic, don't forget: Redirect Pinterest users to your blog or website; Add SEO-optimized images; Make regular posts; Use the feature that lets you know your most pinned content; Incorporate the save button on your blog; Follow influential brands and people in the market So, how about giving Pinterest a chance?  Your brand will certainly benefit greatly from this.  If you want to apply marketing strategies on this platform, contact us and find out how!

Pinterest to drive traffic to your website

Everyone who works with digital marketing has noticed that the organic reach of social networks has decreased a lot. But there is one platform that has been a light at the end of the tunnel for generating organic traffic and this time we are not talking about Linkedin, we are talking about Pinterest.

According to data provided by the social network itself, released in July 2020, the Pinterest surpassed the mark 400 million monthly active users, which demonstrates the reach that the platform can have. 

But how can you use Pinterest to increase your website traffic? Read the text below and find out. 

First of all, what is Pinterest and how does it work?

Created in 2010 to be a network for sharing innovative ideas, the “social network of pins”, as Pinterest is also known, focuses on images in segments such as fashion, tourism, gastronomy, architecture and decoration, beauty, etc.

However, there is much more to it than that. There are pins about education, business, technology and even games. Furthermore, contrary to what many people think, Pinterest is not a network that only attracts women. The company itself revealed that 50% of new subscriptions each year come from men.

Furthermore, by combining a constantly changing Smart Feed search engine algorithm with follow, like and comment functionality, Pinterest has become a mix of a search engine and everything else that Pinterest has to offer. social networks.

Pinterest users use the network to pursue their dreams, hobbies, and even “plan” their lives. For example, if they want to travel, they look for beautiful images of the hottest destinations, or if they want to have dinner with friends, they rush to find recipes with step-by-step images or the final result of a dish.

But in addition to photos, within Pinterest you can include infographics, tutorials and other content in image format published on your blog or website.

How to use Pinterest to generate traffic? 

Now that you know how the Pinterest website, you must be wondering: but how can it generate traffic? Well, basically, the images that are published on the network are associated with the source link, that is, when the person clicks, they are directed directly to a website or blog. 

Therefore, if you know how to work this integration well, you can incredibly increase your company's website with posts on Pinterest. 

To prove this potential, a survey carried out by E-commerce Brasil earlier last year showed that 83% of users buy something after seeing it on Pinterest.

How to use Pinterest to generate traffic? Now that you know how Pinterest works, you might be wondering: how can it generate traffic? Well, basically, the images that are published on the network are associated with the source link, that is, when the person clicks, they are directed directly to a website or blog. Therefore, if you know how to work this integration well, you can incredibly increase your company's website with publications on Pinterest. To prove this potential, a survey conducted by E-commerce Brasil at the beginning of last year showed that 83% of users buy something after seeing it on Pinterest.

How can we take advantage of this potential?

Anyone who wants to take advantage of the real chances of increasing traffic with Pinterest can focus on a few things.

First, you need to optimize your profile with keywords that give users the chance to find your brand, just like you do with other social networks. In addition, your photo should be the same as the one you use on other social networks, so that users coming from other platforms can also recognize it.

Another important point is to have an objective and focus, that is, if your company talks about the bridal segment, you should create pins related to that theme, if it talks about beauty, bet on tutorials in image format, for example. 

There are no standards for the Pinterest images. However, you must be very careful not to stray from the subject, as this could harm your engagement with your target audience and, consequently, future sales on the website. 

Anyone who has decided to invest in Pinterest and taken these simple steps can already see an increase in traffic. But there are more “little secrets”. Among them is that you can save your posts in folders. 

For example, you can create a folder called “New Year’s Eve Makeup Tips.” That way, if a user likes your post, they can save it to a personal folder. Every time they do this, the content is also displayed to their followers, increasing the audience reach and creating the possibility of an exponential effect.

But remember that the keywords also need to be in these folders and in their descriptions. You can also have as many folders as you want, as long as you don't exceed the limit of 500 folders for each account.

Folders need to be very specific, that is, they should have items in their names that refer to the company's market niche. If it is a party decoration company, for example, use the names of the decorations in the folders. Check out some examples:

  • Children's party decoration;
  • 15th birthday party decoration;
  • Marvel party decoration;
  • Barbie party decoration.

Having between 100 and 200 pins per board is a good number. What's really important is to have posts that are very useful and targeted.

Another great tip to increase your traffic is to save pins to collaborative boards, which have tens of thousands of followers. This way, your content will be instantly displayed to new followers who are interested in your segment.

Furthermore, to maximize your chances of generating traffic, don't forget:

  • Redirect Pinterest users to your blog or website;
  • Add SEO optimized images;
  • Make regular posts;
  • Use the function that allows you to know your most pinned content;
  • Embed the save button on your blog;
  • Follow influential brands and people in the market

So, how about giving Pinterest a try? Your brand will definitely benefit from it. If you want to apply marketing strategies on this platform, contact us and find out how!

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