We know that 2020 was a very different year than we had imagined. And although 2021 is still marked by uncertainty, proper planning for next year it cannot be left aside.
You can't predict exactly what will happen, but you can set goals and objectives for your company and make a strategic planning results so that they happen, even in the face of unforeseen events.
Want to know how to do it? planning 2021? Follow the text!
Planning: why is it important for my brand?
Make proper planning 2021 It is of utmost importance for you to define where you want to go with your brand. What strategies will you use? What do you need to do to achieve your ultimate goal? All of this should be included in your strategic planning.
To help companies in this mission, Deloitte developed a survey called: “2021 Global Marketing Trends: Find your focus”. As a result, it is possible to see that the Consumer habits have changed, and they are increasingly demanding.
It’s no longer just about the product or service. Your customer wants an experience! Having a well-defined purpose for existing, humanizing relationships, being agile and conveying trust are some of the trends that consumers expect from brands for the coming year.
Another point to be mentioned is that digital will continue to be on the rise. This brings several benefits to companies, such as agility in processes, improvement in customer relationships and optimization of products and services. So, making a social media planning will also be very important.
Planning 2021: where to start?
Make a strategic planning results It may seem difficult, but knowing your brand and what you expect for the next year will help you. Here are some points you should be aware of:
Analyze the competition!
What are your competitors in your industry doing? How are they positioning themselves? What can you learn from this? Always keep an eye on what worked and what failed.
Think about your difference!
After analyzing your competitors, it’s time to think about your differential and how you can use it to add value to your brand and stand out from the “crowd”.
Set your goals!
It’s that old saying: “for those who don’t know where they want to go, any path will do.” So, have a clear idea in mind: what do you want to achieve in the next year? This will guide your entire life. proper planning.
Define strategies!
With your goals clearly defined, it’s time to think about ways to achieve them, and to do so, you’ll need to define strategies! If your goal is brand recognition in the digital world, for example, you’ll probably need the help of a marketing professional who will know how to how to set up a social media plan, a good inbound marketing strategy, content and link all of this to your business objective.
Tracking results is also very important!
This step will take a little more time, as you need to put the plan into practice and see if it works. However, it is important that you know, first of all, how you will monitor these metrics so that, if necessary, you can change your strategies in search of results.
Content planning for social media: how to do it?
With digital transformations, it will be difficult to sustain a brand in the long term if it is not present on the network. Social media planning should go hand in hand with your company’s strategic planning. Learn how to create a digital marketing schedule:
Research your market
To begin, research your industry. Has the industry grown or declined due to the pandemic? How is the country's economy doing? What is expected for 2021 in your area? All of this will help you plan ahead, even in the face of the uncertainties of the coming year.
Stay up to date with current affairs
What are the hot topics? What are people talking about and what do they want to consume? How do these topics influence and impact your industry?
Conduct research with your target audience
There's nothing better than going straight to the source of the information! To find out what your audience wants to consume and what they expect for the coming year, how about doing a survey with them?
By being aware of your customers' (or potential customers') priorities, you will be able to plan much more assertive content.
Set a schedule
To avoid losing your mind over the months and completely losing your planning, define a content schedule and who will be responsible for each step. This way, your social networks will always be nourished, since frequency is a key factor for digital success.
Study, always
The digital world is constantly changing. It is important to stay up to date with trends, and to do so, you need to study! Nowadays, you can find a variety of quality content on the internet, created by professionals who are experts in the field. Take advantage!
Multi-channel planning
We know that social media is very important for brands, and we always make specific references to the topic because it brings a sparkle to the eyes of business owners and entrepreneurs. But you need to know that marketing planning must go beyond social media; using it strategically and as part of a larger plan is the path to success.
The consumer should be impacted by your brand at different times and on different channels. Think about this and continue following our content, understand more about how inbound marketing can take your company to another level on the internet.
Need help planning your 2021 plan? We can help! Get in touch and find out how!
1 comment
Elder Joao Massi
I liked the article