The beginning of the year is a very appropriate time to review the results achieved in the previous period, especially for those who want to adopt a marketing planning experience.
So, keep an eye on the tips below if you want better results for 2022.
Why is marketing planning important?
The uncertainties that have plagued the economy since March 2020 have led many companies to consider the importance of digital marketing to enable their businesses to survive, as doors have been closed in many sectors. Therefore, the online environment has been recognized as the gateway to survival for many companies.
In 2021, digital marketing experienced accelerated growth due to this scenario, however, the pandemic is not over and some sectors still need digital to adapt their business models.
Therefore, now is the time to make an accurate strategic marketing plan and anticipate the most varied possibilities that may arise ahead.
Here are some tips that can help you understand how to generate leads, close more sales and stand out next year.

How to do strategic marketing planning?
It is very important to think about the goals that must be achieved in the year and draw up an action plan to achieve this objective. Therefore, planning marketing and sales is so important right now.
To do so, it is necessary to gather all the necessary information, relevant data that can help to carry out an analysis and draw up a marketing strategy which will provide the basis for showing the point you want to reach.
Here are some tips on how to do strategic marketing planning:
1 – Set goals for company growth
All planning needs a big goal, which will be supported by smaller goals, divided by time and relevance. Therefore, it is necessary to think in the short, medium and long term.
For these deadlines, it is necessary to think about actions that will take your company closer and closer to the final stretch to reach the big goal.
If your goal is to grow, have more customers, sell more or make more profit, you will need to think about the steps that will support these results. But remember, these goals need to be achievable.
Furthermore, it is important to understand whether the 4Ps of marketing (place, product, price and promotion) are being well served within your strategy.
An important resource for companies that want to grow is to expand the reach of their business. An important tool for this is the Linkedin companies, which has countless benefits for businesses that want to scale.
Another important tip in this scenario is to invest in spreadsheets or other organizational resources, where you can gather information, numbers and objectives, which should be updated with each small goal achieved.
2 – Meet with the team and understand strengths and weaknesses
This meeting with the team will serve to take stock of the results of the previous period, with a major analysis of what went well and what can be improved.
Investing in the use of the SWOT Matrix tool (strengths, opportunities, weaknesses and threats), also known as SWOT Analysis, is quite simple and can provide insight into the viability of projects and expectations for the year.
3 – Data helps increase customer insight
Using data is essential for you to create an efficient marketing plan. One of the most useful tools in this process is Google Analytics, which will help you get to know your ideal customer better.
With this heightened perception, it is possible to outline approaches that are more aligned with what your client expects, for example, understanding how to plan content marketing.

4 – Review prices if necessary
This is one of the 4Ps of marketing. Observe this item in Marketing planning is essential to ensure financial sustainability for your business.
Therefore, it is necessary to understand whether the prices charged are contributing to the health of the company, it is necessary to have a good cost-benefit, which makes all the effort and personnel involved worthwhile.
5 – Diversify your content marketing strategy
Content aligned with your persona is essential to deliver satisfactory results, and it is also very necessary to know the channel where they can be found.
These can be social media posts, blog posts that help educate your audience, vlogs, or paid ads. In addition, well-targeted marketing emails sent at a specific frequency will reinforce your strategy.
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6 - Never forget about SEO
SEO (Search Engine Optimization) is a powerful tool for brands that want visibility on Google.
Therefore, adopting SEO strategies, with resources such as keywords, satisfactory page loading time or good visual resources, among countless other requirements evaluated by Google's algorithm, cannot be abandoned when planning marketing actions for companies that want to have the best positions on search pages.
7 – Prioritize personalization
Consumers have already shown that they are much more likely to make a purchase when a brand sends personalized materials and promotions, so this could be the secret to success for many companies in the coming year.
A personalized experience creates a feeling in the consumer that it has been tailor-made for them, and thus conversion rates increase.
8 – Adopt social proof
Social proof has increasingly proven to be effective in attracting customers because it generates trust. Therefore, adopting these resources on your company website can be very effective for your results.
Whether it’s comments, customer reviews or videos, the important thing is to encourage customers to make positive purchasing decisions within seconds because they perceive trust in your brand.
Conclusion
By adopting these tips for your strategic marketing planning and management for next year, you will certainly achieve good results. However, it is also important to remember that it is always a good idea to monitor the results along the way to understand if any changes are necessary.