Who doesn't want their company to grow and sell more in 2021, right? But to achieve these and other results, it is necessary to have a plan with well-defined objectives. And to make a strategic marketing planning is essential in this process.
Check out the text and understand everything about it how to do strategic marketing planning para 2021 of your company!
Strategic marketing planning: what is it and why is it important?
Nowadays, we hear a lot about marketing and how important it is for the growth of companies in the short and long term.
However, just like any profession, commitment is necessary to be successful. Therefore, strategic marketing planning is very important to avoid taking a “shot in the dark”. But to do this, it is important to know what is strategic marketing planning.
O strategic marketing planning concept It consists of defining strategies to achieve the company's objectives, whether it be brand recognition, sales growth or even relationships with its target audience.
Having a strategic digital marketing plan will help with many decisions that the company will need to make in that defined period. Failure to do so is almost like sailing without a compass. Not knowing where to go, or rather, what to do, can lead to negative results for the brand, as resources such as time and money will be wasted on strategies that may not work.
In other words: there is no point in starting to work with the multichannel lead generation or produce content for the TikTok without pre-defined goals and strategies for 2021!
Strategic marketing planning: example of good practices
Now that you know what it is, it's time to learn about the stages of strategic marketing planning.
It is not possible to measure exactly how many points the strategic marketing planning is based on, but to help you understand how to make a strategic marketing plan, we have separated some fundamental points for you to follow and have a successful 2021:
set your goals
What are you looking for in the coming months or year? Increase your sales by x reais per month? Provide fixed services to 10 new customers? Have your brand recognized nationwide?
There are many ideas, but you need to focus on defining a concrete objective. Only then will your planning will be assembled in an effective and objective manner.
Review your target audience and persona
You need to know exactly who your brand is talking to! Reviewing your target audience and persona will give you more detailed information about your customers. This way, it’s easier to identify the type of content they want to consume, as well as the appropriate language to speak to them.
Analyze your area of activity and your competitors
Especially during the pandemic, when many niches have seen fluctuations in their growth, it is important to know whether your company's area of activity is declining or growing and what the market's bets are for the coming months and year.
It is also essential to analyze your competitors to understand what content they have been producing on social media, which strategies have been successful and which have not been so effective.
Analyze your social networks and define the channels that will be used
Based on your target audience and persona, analyze your social networks and see if the channels being used are compatible with your customers.
There is no point in directing all your planning towards producing content on Twitter, for example, if your client does not use that platform.
It is also necessary to understand whether the content you are producing is what your client wants to consume, because content production is a pillar for lead generation!
Define stages of planning a content marketing strategy and get your hands dirty and produce!
Do keyword research to find out what people are searching for in your niche.
Want to know what your potential customers are searching for in your business? Do a keyword search!
This research is important because search engines will show, on the first page, content that uses exactly the words that are most searched for.
With competition on the rise, you need to work to ensure that the website shown is yours!
Track metrics
To know if the strategies established and used are working, it is essential to monitor the metrics. Oh, and don't wait until the "final day" to monitor this, okay?
If something is going wrong or not being executed, the sooner you find out, the faster you can reverse the situation and not let it affect your final goal.
Here, it is worth doing a strategic marketing planning spreadsheet to track results.
Strategic marketing planning vs. marketing plan
The names seem the same, but there is difference between marketing plan and strategic planning, although one depends on the other.
Strategic marketing planning These are the strategies created to achieve the final objective, initially defined. This includes all analyses made on the target audience, persona, competitors, digital channels and metrics.
Already marketing plan This is where all of these strategic planning marketing strategies will be recorded, so that no information is lost over time.
Strategic marketing planning: count on the help of a marketing agency!
Making a strategic communication and marketing plan will require the help of professionals specialized in different areas of marketing., such as content producers, designers, SEO analysts, project managers, and many others.
Doing the math on the salaries of these professionals, with a quick Google search, you will see that the cost of setting up an internal marketing team is more than R$20.000, excluding labor charges and various specialization courses, since the digital world changes all the time.
Therefore, many companies choose to hire a digital marketing agency specialized in the subject and with constant updating in the area to do the strategic marketing planning and management, bringing many more benefits to the brand.
Need help planning your company's 2021? Count on GS2 Marketing Digital. We'll be happy to help you!
1 comment
Paulo Vitor
Very good