RD Summit 2023 reaffirmed its position as one of the most influential events in marketing, sales and innovation in Latin America. The GS2 team was there, immersed in a sea of knowledge and news. Here, we share our most valuable insights, thinking especially of you, marketing director or entrepreneur, always looking for winning strategies.
Productivity and Innovation with AI
Artificial Intelligence (AI) is reshaping the marketing and sales landscape. At RD Summit, we saw how AI is replacing repetitive tasks, freeing professionals to focus on innovation and strategy. The ability to ask the right questions is now more crucial than ever. AI talks highlighted its rapid development, promising a future where efficiency and creativity go hand in hand.

Seeing Through the Customer's Eyes
Customer experience has emerged as a central theme. The new era of marketing places the customer not only at the center, but also at the forefront of strategies. Understanding the customer journey, experiences, and language is key to creating genuine connections and effective marketing campaigns.
According to João Branco, former CMO of McDonald's and responsible for the successful change in McDonald's communication in recent years, the focus needs to be on the customer and not on the customer.
Connect with the Customer
Digital marketing goes beyond just selling. It’s about creating meaning and value in people’s lives. Our Customer Success team shared valuable insights on the importance of building a brand that connects emotionally with customers, being authentic and trustworthy.
Multichannel and Personalization
The consumer journey is becoming increasingly complex and multifaceted. Personalization and multichannel presence are essential. Brands need to adapt to this new reality by offering rich, personalized experiences at every touchpoint.
Data Organization and Interpretation
The data era is here to stay. The ability to organize and interpret data will be a competitive differentiator. Discussions at RD Summit reinforced that the future of marketing lies in the ability to understand and use this data to create more efficient and targeted strategies.
RD Summit 2023 was a journey of discovery and learning. For us at GS2, each insight is an opportunity to refine our strategies and deliver even more effective solutions to our customers. We hope these highlights inspire you to explore new horizons in your own marketing strategies.