I bet you're already tired of knowing that being present in the digital world is of the utmost importance these days! However, it is necessary to use the right strategies to achieve good results in digital marketing, and SEO is one of them.
In today's text you will understand once and for all what is SEO, what it is for and its importance in the digital environment!
SEO: what is it?
When talking about this subject, it is very common for the first thing that comes to mind to be “SEO: what is it?? "
If you want to know what SEO is, the word stands for Search Engine Optimization. In translation: search engine optimization – a set of optimization techniques for websites and blogs that will inform search engines about what you are talking about, and aims to position the website, blog or specific pages among the first search results.
Having a strong digital presence is a must for brands today, and it is essential to blog as part of the strategy for your company to sell more. However, it is not enough to just write wildly without using any strategy!
The competition is fierce, and if you want to become an authority on the subject and have your content appear at the top of Google or other search engines, using SEO – correctly – is of the utmost importance.
SEO techniques
For SEO to be used effectively, there are some techniques that must be taken into account, such as the structure of the website and content production.
site structure
Before you start producing content, you need to structure your website. Here are some tips:
- The website or page URL must be simple and easy to understand;
- The website structure should be divided into h1, h2 and h3: this is nothing more than adding titles (h1) and subtitles (h2 and h3) to the text, making reading more dynamic;
- Understand the “health” of your website: how long does your page take to load? Is your website responsive, that is, does it open in the mobile version or only on the desktop?
- Avoid having 404 errors on your website (broken links).
Contents
With the right structure, it's time to start producing content. However, some good practices are necessary:
- Understand How Inbound Marketing Works and its stages;
- Search for keywords relevant to your strategy;
- Produce relevant and useful content for your target audience;
- Make a catchy title and don't forget to include the main keyword in it;
- Use internal links to other texts on your website;
- Some seo performance tools, such as SEMrush and Google Analytics, are widely used and can help you in this process.
In other words: you can't just write anything! Producing content is a serious matter and, based on the right strategies, will offer an excellent return for your brand.
SEO: what is it for?
Every time someone does a search, search engines will rank the results and, according to their algorithm, the best results will be placed first according to each user's search intent. And that's what SEO is for.
There are many factors that will favor the ranking of your website or blog, divided into on page and off page.
On-page SEO: what is it?
As the name suggests, on-page factors are present on the page or blog itself. Among them, we have some main ones:
- Quality content;
- Title with the main keyword;
- Meta description;
- Heading tags;
- Images;
- URLs;
Used correctly, they will help you organize your page, offer a good browsing experience to the user, and rank your content.
Off page SEO: what is it?
Off-page SEO is exactly the opposite – instead of being on the page or blog, they are outside. In other words, they are links from your website, placed on another page on the web.
An example of its use is placing links on your social networks, directing people to your website.
SEO: how to use it in your business
Many people want to know what SEO is and how to use it in their business. First of all, it is worth remembering that the return on the use of SEO strategies does not happen immediately. It is something that must be worked on in the long term, building the brand's authority. However, once established, it will bring good results for the company.
Once you have defined the objective you want to achieve by using SEO – for example: generating more leads or even becoming an authority on the subject – and defined your persona, it’s time to get down to work.
With the help of some tools, such as Google Analytics and Google Search Console, you can better understand your website, which pages are most visited, which channels generate the most engagement and create on-page and off-page SEO strategies.
All this research will make content production easier and more assertive, focusing exactly on the client's needs.
What is seo: blog
To know what an SEO text is, and be successful in it content marketing, it is important to understand some factors, such as keyword research.
Keywords are the questions we write on search engines. To get to the content you are reading, for example, many people have probably searched for “what is seo” on Google.
With them, you understand what people want to know about a certain subject, what their main doubts and pain points are that need to be solved, and in this way you can write content that answers these doubts and can solve problems.
What is seo: website
In addition to using keywords, other SEO strategies are also valuable for website optimization:
- It is necessary to have a adequate posting volume (it is not worth posting a text every three months);
- Write clearly, correctly and without copies;
- The password must be in the Title tag (title that appears on the search page);
- A Meta Description, which is below the Title Tag, must be attractive and motivate the person to click, also using the main keyword;
- The page URL should be easy and straightforward;
- The images used must always contain a description – you can add them in the alternative text tab;
- Use internal links whenever possible and whenever it makes sense. This will increase the amount of time users spend on your site.
What is SEO: Marketing
But after all, what is SEO in digital marketing?
Well, you know when you have a question and you immediately start searching for the answer to that question on Google? That's exactly what SEO is for: you need to provide the best answer to the user, so that your company ranks in the top positions.
And this goes far beyond good content: it is necessary to offer a good experience to the user when entering your website (issues such as page loading, good reading, among other aspects).
And the best part: if this organic traffic is well managed, it can generate many leads and great sales opportunities.
SEO: importance in digital marketing
You already know what is seo in digital marketing, but if you are still not convinced of its importance, this fact will certainly make you think:
A study by Brian Dean of Backlinko reported that only 0,78% of users clicked on a link on the second page of a search.
This means that if your website does not appear in the first links of the search rankings, it will be difficult for anyone to access it and, consequently, your brand will be forgotten.
There’s no point in producing quality content if you’re talking to yourself, right?! That’s why it’s time to start working on SEO strategies for your website.
Oh, and if you need help, count on us to help you! Contact us today!
