Creative stories for companies: 6 ideas to attract

There are many possibilities for exploring the digital world and increasing brand engagement. One of these possibilities is creating creative stories for companies, a tool available on Instagram, a social network that has around 500 million active users per day. In this post, we will talk about the importance of stories for companies and some pertinent tips for using them to your business’ advantage.

Creative stories for companies: 6 ideas to attract

There are many possibilities for exploring the digital world and increasing brand engagement. One of these possibilities is creating creative stories for companies, a tool available on Instagram, a social network that has around 500 million active users per day. In this post, we will talk about the importance of stories for companies and some pertinent tips for using them to your business’ advantage.

There are many possibilities to explore the digital world and increase brand engagement. One of these possibilities is the creation of creative stories for companies, a tool available on Instagram, a social network that has around 500 million active users per day..

When used correctly, stories can be a great ally in digital marketing strategies, and help companies connect more closely with their audience and increase brand popularity.

In this post, we will talk about the importance of stories for companies and some pertinent tips for using them to your business’ advantage.

How to make stories on Instagram? Check out 6 tips!

You've probably heard that to increase engagement on your profile, you need to post stories every day. And, in fact, being consistent is crucial to creating a routine in the minds of users and improving the algorithm's perception.

This way, the platform starts delivering content to more people, increasing organic reach and, especially in the case of stories, engaging its audience. However, some factors are taken into consideration by the social network, including the quality of the content delivered and how much users interact with it.

Therefore, more than posting material every day that may not be relevant to the audience, it is important to produce interactive and interesting stories for the brand's followers.

Check out some tips for creating creative stories for companies:

1 – Encourage interaction

When users interact with the brand in stories with a certain frequency, the algorithm understands that the profile is relevant. Therefore, the algorithm starts delivering the content to more people.

One way to encourage interaction and get to know the audience that your company has on its Instagram profile is to create polls and ask questions. But, of course, they need to be consistent with the brand, products or services. 

Given this, how can you create creative stories for companies by inserting polls and questions? Ideally, you should address a specific topic before using these features to engage users.

Let's think of a travel agency as an example, the company can enter some destinations, with tips on the main attractions in each place and then open polls and questions:

  • Types of surveys: “Are you planning to travel on vacation?”, “Which of these places would you go to?” or “What do you prefer: countryside or beach?”;
  • Type of questions: “What can’t you miss on a trip?” or “What would be your dream destination?” 
RD Summit live comic strip

2 – Invest in: filters, effects and elements

A very common behavior among social media users is that the public identifies with profiles that are up to date with trends, so it is important to be aware of this and include filters, effects, gifs and emojis, so that it is consistent with the company's positioning and identity.

It is worth remembering that these options available on the platform need to be inserted within a context to make sense, making the story creative and interesting for followers.

3 – Show behind the scenes

In creative stories for companies, behind-the-scenes footage is a must. After all, who doesn't like to see what goes on behind a brand?

People connect with people, so showing how the product or service is performed, part of the team and a little bit of the company's day-to-day life is a way of making the profile more human.

This generates more value for the brand and helps to make it more trustworthy in the eyes of potential consumers, contributing significantly to increased engagement, improving the relationship with users.

4 – Short videos

The social network Tik Tok brought a trend that has continued in the digital world: short videos. And this format can be used as part of a strategy to create creative stories for companies.

Videos can be edited and placed in the story as a teaser, that is, a preview to announce something that is coming and arouse curiosity.

Example:

  • To announce a new post on the feed, blog, or a video on the YouTube channel;
  • To briefly explain a company process;
  • To clarify doubts;
  • A trend - which must have some connection to your business, trend by trend is not always the best way to engage the audience;
  • Among other options.

5 – Boomerang

It's interesting to vary the content formats precisely so that the profile doesn't become tiresome, and a good option for this is the boomerang, a feature that has been available on Instagram for a long time and that never goes out of style.

It is nothing more than a loop that provides movement to the image, so it can be used in many ways:

  • To showcase the product;
  • The execution of the service;
  • The team;
  • And much more.

Creative stories for companies can contain CTAs (Call to Action), which is a call to action.

For example, the company wants users to download an e-book or check out a new blog post. To attract people's attention, it's a good idea to develop some stories with questions and queries regarding the personas' possible problems, and at the end, insert the story with the link.

Let's think again about the travel agency as an example:

  • Story 1: “Do you think that making your dream trip come true is impossible?”;
  • Story 2: “Some factors, such as planning, can help you achieve this goal”;
  • Story 3: “Click here and download our e-book on travel planning”.

What is the role of creative stories for companies?

Instagram stories are a tool that allows users to view content for 24 hours. You can upload content in the form of photos, videos, creative text and images, and boomerangs.

Initially, the story was created with the aim of encouraging people to “tell stories”, in a brief way, and show their daily lives, events and behind the scenes in general.

As the tool evolved and updated, it began to offer increasingly attractive features, becoming an indispensable part of companies' digital marketing strategies.

It is important to emphasize that the main purpose of stories is not just to attract new followers, but to nurture the audience, create a positive relationship with potential customers and, as a result, increase engagement.

In short, it is important to enhance the brand’s strategies.

Why create creative stories for companies?

The more quality content and different formats the brand posts on its profile, the greater the company's chances of increasing engagement and becoming an authority in the segment.

As we said before, frequency and quality are fundamental factors for organic reach.

However, the story is a means of complementing the company's strategies. To be successful in digital and increase sales, it is necessary to develop a marketing plan that includes other digital media.

Marco Tulio's case comic strip

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Meet GS2 Digital Marketing

If you want to have an efficient marketing strategy that works for your business, that contains creative stories for companies, and other content formats to bring good results, get to know GS2 Marketing Digital, an agency specialized in inbound marketing, with a total focus on results. 

We use the best digital marketing tools to produce assertive content for our clients, with creative and remarkable actions. In addition to a highly specialized team, which includes traffic managers. 

This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a lead generation and conversion machine. 

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