
Success method Gs2 Marketing
We gathered data and analyzed our Successful Clients from different segments and came up with a methodology. We developed our success strategy based on the design of your persona's purchasing journey.
The GS2 Marketing Success Method can also take your business to another level.


From 60K to 1 Million: Organic Growth and Real Results
We transformed the digital presence of Dr. Marco Túlio Cavalcanti, a leader in urology and men's health, with an Inbound Marketing strategy that generated a 600% growth in organic traffic and more than 1.800 leads in three months. His YouTube channel grew from 61,8 to 132 followers in that period, and today, in 2024, it reaches more than 1,1 million subscribers. With more than six years of partnership, this case exemplifies the impact of an integrated plan of inbound marketing, content, SEO and, today, sales CRM.

95% Growth in New Patients with Complete Digital Strategy
In just one year, Inova Veterinary Hospital has seen an impressive 95% increase in new patients from Google, with over 30 website visits and a 1.000% increase in organic traffic. GS2 implemented a robust Inbound Marketing strategy, driven by relevant content, SEO and paid campaigns, positioning the hospital as a reference in the region and ensuring impressive results in a competitive market.

13-Fold Increase in Sales
When GS2 MKT began its partnership with Delta Life in July 2023, the company had not yet explored digital marketing strategically. At the time, actions were limited to occasional posts on Instagram, without periodicity or a solid visual identity. Sales depended exclusively on direct prospecting, and lead generation was non-existent.
With the combination of a well-structured strategy and the partnership with GS2 MKT, Delta Life has consolidated itself as a reference in the veterinary equipment market, transforming digital marketing into an essential pillar for its growth and success.

Digital Transformation and Strategic Growth in Sales
With over 30 years in the market, this construction materials store transformed its digital presence with GS2. We implemented a complete digital marketing strategy, structuring customer service via WhatsApp and automating workflows with RD Station to nurture customers at each stage of the purchasing journey. The result? A strengthened relationship with the customer and focused actions that increased the business's impact.

K11 brand character
The brand characters K11 (product segment for maintenance of refrigeration systems) were created based on the persona, which is largely composed of independent technicians and air conditioning installation and maintenance companies. The intention is to represent the persona as modern heroes, who always save the day for their customers with the solutions of the K11.
The characters represent the main products of K11: SPECTROLINE e LEAK PATCH. The intention is to generate more visibility, empathy with the brand and interactivity with the public, mainly with social media posts and online advertisements (Ads).

Character for INOVA Veterinary Hospital
To create a “bridge” of communication closer to the INOVA HOSPITAL VETERINÁRIO brand with its audience, a family of 3 characters was created, representing the mascots of the main types of customers: Lovers of DOGS, CATS and WILD ANIMALS.
The characters are represented in the brand's colors, but also in their personalities. Dog (yellow, the color of joy and energy), Cat (purple, calm and mystical) and Iguana (green, forest and wild).
These mascots can be used to communicate with the public on social media, printed informational materials, displays at events, cartoons, giveaways, etc.