Anyone who works in sales knows that the market can be volatile. The pandemic was a good example of the upheaval the economy suffered. Therefore, it is always important to stay on top of the latest trends. sales trends, to ensure customer loyalty and stand out from the competition.
Check out the text below to understand online sales trends.
Sales trends: check out 5 tips
Hybrid world
In 2020, as the world watched stores and businesses close their physical doors, the internet opened up for them to migrate to digital. Everything that was previously done in person was now done online, from meetings, trade shows, events, to school and college classes.
Many businesses were not prepared for this change and had to adapt quickly to avoid being left behind. After a period of adaptation and uncertainty, it was realized that the internet could reduce costs, optimize processes and make daily life more productive.
This digital wave was already expected, but the pandemic accelerated this process. Therefore, uOne of the sales trends in 2022 is online sales and a hybrid world. Most businesses that emerge from now on will already have a worked digital presence.

CRM
The use of data is very important for those who work on the internet. It is through data analysis that you can gain insights and understand how to improve your sales, how to attract customers and improve the relationship with them.
CRM (Customer Relationship Management) can provide some of this data that is so important for digital businesses.
CRM tools integrated into marketing platforms are widely used by marketing and sales because they record each customer interaction, taking into account consumer preferences and history, help build customer loyalty and generate business opportunities.
Through these tools, it is possible to know how many times the consumer visited the website, what content they consumed, etc. Contacts made by the sales team with customers, whether by email, phone call or WhatsApp, are saved in the CRM.
The salesperson can also include notes about the negotiation. All of this can be evaluated and used in training or 1-on-1 meetings, which only encourages the improvement of the relationship between the salesperson and the customer.
According to Salesforce, CRM software can increase sales by up to 29%, so it is possible to conclude that CRM is certainly among the sales trends for this year.
Artificial Intelligence
Artificial intelligence is human-like intelligence, presented by mechanisms or software. It has been increasingly used to assist business processes and to gather data that can be used in marketing strategies. marketing and sales.
According to Salesforce, AI is the top growth area for sales teams and its adoption is expected to grow by 139% over the next three years.
The use of AI in business can be very advantageous. It can be used in bots to solve customer support issues, to set dynamic prices, to perform predictive analysis, to create attractive experiences for customers, especially in the automatic suggestion of products based on their preferences.
Customer Experience
The experience that customers have when purchasing on your website is essential for them to become loyal and end up promoting your brand. This has become a very important point in recent years and is certainly one of the sales trends for this.
The more the customer feels special and has a personalized experience, the better. Therefore, investing in systems that will track consumer activity and personalize product recommendations to them is essential.
According to data from Globenewswire, 49% of shoppers purchased a product they had not intended to buy after receiving a personalized recommendation from a brand.
Uniting marketing and sales
According to research from ReachForce and Marketo, sales teams ignore 80% of marketing leads. That’s a very high number, and the number of lost sales due to this behavior is also very high.
This year, both teams need to work together to get to know their customers and offer better services, increasing their loyalty. If both teams can align their goals and join forces, they can increase productivity and achieve better KPIs.
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