Social networks that are trending in 2022

Social media: trends Speaking of investment in social media for 2021, Instagram, a giant social network that is already well-established in the market, still appears in 1st place, with 96% of investments by companies. This is because in 2020 we saw the launch of several features such as Reels (in order to compete with TikTok) and the purchase of products directly in the app - by the way, do you know how to use Instagram Shopping? If not, it's time to learn! In 2nd place, WhatsApp appears, with 88% of investments and, in 3rd place, Facebook (83%). Yes! Despite the rumor that this last social network is “dying”, it has many very important tools, such as the ad creation tool. Now, when it comes to trends, two apps appear in 1st place: TikTok and Spotify, with 28%. As for TikTok, it was no surprise at all! The network went viral in 2020, so much so that a survey reveals that consumers prefer ads on TikTok. The app even appeared as the most downloaded in the world for several months.

Social networks that are trending in 2022

Saying that most people spend a large part of their days on social media is no exaggeration, especially nowadays.

Social networks are fundamental for relationships and are already an integral part of people's lives and daily routines, which makes them an excellent place for companies to operate, with the aim of reaching a greater number of people.

However, to achieve this, it is more than important to be aware of all the news and trends in the digital world, so as not to fall behind the competition.

Read on and find out what the social media trends will be in 2022!

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What is a social network?

Social networks are characterized by virtual spaces where a group of people interact through messages, sharing content, etc. They can be related to the professional, entertainment, relationship or niche sphere.

Nowadays, social networks have millions of users from all over the world and many people wonder which is the biggest social network in the world.

Despite the controversies, Facebook is still the largest social network in the world, with 2,85 billion active users. 

The importance of social media for business

Whether you own a small or large business, social media is essential to your marketing strategies. 

The different platforms in the digital world help corporations connect with customers, increase brand awareness, and increase leads and sales with marketing strategies. digital marketing industry.

It's important to keep this in mind: if people don't know about your company, they won't be able to become customers. 

But it is interesting to understand: social networks and social media have differences. Social media allow information sharing and interaction (in comments, for example), like a blog or YouTube. Social networks are channels for relationships, although they are also a space for sharing information.

And social media is the exact channel to bring this visibility to your brand, after all, according to data from Hootsuite and WeAreSocial, there are There are approximately 4,2 billion social media users worldwide, which is more than 53% of the total population. 

And social media is the exact channel to bring this visibility to your brand, after all, according to data from Hootsuite and WeAreSocial, there are around 4,2 billion social media users worldwide, which represents more than 53% of the total population.

Another figure from the same source reveals that Brazil is the third country that uses social media the most, with an average of 3 hours and 42 minutes of use per day per user. We are only behind the Philippines and Colombia.

However, there is no point in knowing what is content marketing, Do the multichannel lead generation, if you don't have a criterion to define which social network to publish on. 

It is necessary to keep an eye on social media trends for the coming years and invest in those that have the best chance of bringing the best results for your strategy.

Read also

Social Media Week: the event to watch!

You’ve probably heard of Social Media Week. If you haven’t, it’s a global conference and news platform that aims to provide digital marketing, social media, and communications professionals with the best ideas, information, and opportunities to develop their work in the digital world.

But why should you keep an eye on this event? Precisely to find out what the trends are for the year, how companies are making money on social media and what you can take advantage of for your company.

Between November 4 and 30, 2021, the Brazilian startup, MLabs, conducted a survey with 623 participants, 67,39% of whom were employees of companies or agencies, about the prospects for the digital market in 2022.   

Social networks: trends

Speaking of investment in social networks for 2022, Instagram remains in 1st place for another year, with 38% of investments by companies.

Speaking of investment in social media for 2022, Instagram remains in 1st place for another year, with 38% of investments by companies. Instagram is a huge social network that is already well-established among companies and content creators. In 2021, the platform increased the limit for stories to 60 seconds and launched the 'use yours' sticker, which became a hit with trends such as 'look of the day' and '5 interesting facts about me'. In addition, the social network also allowed the use of links in stories for all users, which was previously only allowed for those with more than 10 thousand followers. In 2nd place, we have Facebook, with 28% of the bets. Despite being considered a social network that is dying, it is still the most used social network, mainly due to tools such as groups, ads and online stores. And in 3rd place, with 22% of the bets, we have WhatsApp. Many people wonder if WhatsApp is a social network and the answer is: yes. It is a social messaging network that is one of the most used in Brazil.

Instagram is a huge social network that is already well-established among companies and content creators. In 2021, the platform increased the limit for stories to 60 seconds and launched the 'use yours' sticker, which became popular with trends such as 'look of the day' and '5 interesting facts about me'. 

In addition, the social network also allowed the use of links in stories for all users, which was previously only available to those with more than 10 thousand followers. 

In second place is Facebook, with 2% of bets. Despite being considered a dying social network, it is still the most used social network, mainly due to tools such as groups, ads and online stores. 

And in 3rd place, with 22% of bets, is WhatsApp. Many people wonder if WhatsApp is a social network and the answer is: yes. It is a social messaging network that is one of the most used in Brazil.

The three networks are the same ones that occupied the top 3 in 2021, just swapping second with third place.

Now, when it comes to trends and new bets, there is a tie with two apps occupying the 1st place: LinkedIn and YouTube, with 8%. LinkedIn is a social network focused on professional contacts and helps many people get jobs, but in addition, it is possible to prospect sales on LinkedIn. YouTube, on the other hand, is a social media that has been growing, and launched “Shorts” in 2021, which highlights the trend of short videos. Shorts is a section of short videos, just like those of its rival Tik Tok. It is possible to insert captions, background music and play around with video editing. In second place, there are also two social media platforms tied with 7%: Google My Business and Tik Tok. Google My Business is a way to take physical points of sale to the internet and reach users who search for the segment on Google. Tik Tok, on the other hand, appears for the second year among the trends, this is because the reach of videos is huge and the number of users grows every year. The network went viral in 2020, so much so that a survey revealed that consumers prefer ads on TikTok. The app also appeared as the most downloaded in the world for several months. Despite the dances, Tik Tok has also become a channel for brand promotion, with the help of major influencers. And in third place, with 6%, are three social media platforms: Spotify, email marketing, and WhatsApp. Spotify is a big trend due to the growth of famous podcasts! The combination of “what the public wants to hear + qualified delivery” could not result in anything other than success. Email marketing is not a specific social media platform, but it is resurfacing due to the possibility of promoting personalized communication with customers. And WhatsApp helps brands get closer to customers, changing their way of serving them, everything that the 5.0 consumer wants!

Now, when it comes to trends and new bets, there is a tie with two applications occupying the 1st place: LinkedIn and YouTube, with 8%. LinkedIn is a social network focused on professional contacts and helps many people to get jobs, but in addition to that, it is possible to prospect LinkedIn sales.

YouTube is a social media platform that has been growing, and launched “Shorts” in 2021, which highlights the trend of short videos. 

Shorts is a section for short videos, just like its rival Tik Tok. You can add subtitles, background music and play around with video editing. 

In second place, there are also two social media platforms tied with 7%: Google My Business and Tik Tok. 

Google My Business is a way to take physical locations to the internet and reach users who search for the segment on Google. 

Tik Tok appears among the trends for the second year, this is because the reach of the videos is huge and the number of users grows every year. The network went viral in 2020, so much so that a survey reveals consumer preference for ads on TikTok

The app was also the most downloaded app in the world for several months. Despite the dances, Tik Tok also became a channel for promoting the brand, with the help of big influencers. 

And in third place, with 6%, are three social media: Spotify, email marketing and WhatsApp. 

Spotify is a big trend due to the growth of famous podcasts! The combination of “what the public wants to hear + qualified delivery” could not result in any other result than success.

Email marketing is not a specific social media, but it is resurfacing due to the possibility of promoting personalized communication with customers. 

And WhatsApp helps brands get closer to customers, changing the way they provide service, everything that consumer 5.0 he wants! 

Now that you know what to invest in, how about starting to outline your strategies right now and taking advantage of the latest developments on social networks and media to improve your results?

3 comments

  • Madu Santos

    With so many important tools for good development.

  • Very productive

  • Silvana

    The digital world really shows a great growth trend!! We have to be vigilant, we must not fall behind… With the pandemic, this trend has become even greater…

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