According to ICT Households survey, carried out annually since 2005 with the aim of mapping Internet access in urban and rural homes in Brazil, 126,9 million people used the network regularly in 2018. According to the data revealed, the number of Brazilians who have access to and use the internet has increased from 60% to 70% of the total population in one year.
This shows that the Internet is becoming increasingly essential and present in people's lives, which can be a great advantage for your company.
Want to know why? Read the article!
Why should your company be on the Internet?
Having a strong presence in the digital environment helps create possibilities and opportunities for new customers, reducing costs and increasing the visibility of your brand.
The Internet is an important channel for positioning your brand and expanding market access to offer products and services, as well as building relationships with customers, regardless of geographical barriers.
Nowadays, the presence of companies on the Internet is inevitable and those who do not include themselves will end up being left behind. Check out three more advantages of entering the online environment:
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Be easily found
People tend to use the Internet as a means of research due to its greater convenience and efficiency. With a presence in this medium, you should only invest in the appropriate classification of information by relevance and the optimization of channels, based on search techniques. Inbound Marketing e SEO, so that search engines can classify searches and deliver them to customers.
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Build reputation and relationships
Once the company is found through searches, the customer will choose whether or not to remain on the channel (social media, website, etc.). The opportunity is unique, so it should be taken advantage of, as it is the beginning of a relationship.
To keep the customer in your channel, it is important to have relevant information, promotions and other retention strategies that convince them to exchange registration data for the subsequent development of other relationship actions, such as sending email marketing, for example.
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Optimize processes for new businesses
Businesses such as restaurants or bars, for example, can make menus and photos of the food available on their digital platform so that customers already have a basic idea of what they will find there. However, think beyond the basic information, such as an ordering tool that makes the customer's life easier. This will give you the customer's contact information, their preferences and you will be able to learn more about their behavior.
This information is a real treasure and makes it possible to strengthen relationships via email, provide exclusive offers, give customers gifts on their birthday, among other creative actions.
Action tips to boost your business through the Internet
- Provide a variety of information about your company's products and services;
- Use tools like GoogleAds and Facebook to create ads that attract audiences;
- Use process automation tools to distribute data, lectures, speeches, company letters and other information via email;
- Share news and releases;
- Have means of communication with customers, whether by email, electronic forms, blogs or social networks;
- Have a FAQ platform to answer future customer questions about your products;
- Receive reports with information and statistics about the origin of visits and the interests of visitors. This way, you can adapt your content based on your target audience.
Have you seen how the Internet has become very important for the success of companies? What are you doing to increase your revenue? Start changing your company's outlook right now!