Discover 5 advantages of digital marketing

With the help of actions and strategies in the digital environment, brands can, in addition to attracting new customers, create a relationship with those who are already consumers.

Discover 5 advantages of digital marketing

It's no surprise that the term digital marketing is one of the most talked about and researched terms these days. But do you really know what the terms are? advantages of digital marketing?

keep reading and Discover 5 advantages of digital marketing.

What is digital marketing?

Before understanding the main advantages of digital marketing in more depth, it is important to know what the term refers to.

According to Resultados Digitais, “Digital marketing is a set of strategies aimed at promoting a brand in the online environment, always with the aim of promoting companies and products. With this, brands can make use of different digital channels and methods that allow the analysis of results in real time.”. According to RD, digital marketing emerged in the 90s and changed the way companies use technology to promote their businesses.

Marketing existed long before social media, but these tools made the entire process simpler, more accessible and clearer, reaching a much larger and more segmented number of people – or potential customers.

With the help of actions and strategies in the digital environment, brands can, in addition to attracting new customers, create a relationship with those who are already consumers.

And this is extremely important, since consumers, in general, are more connected and have access to countless competitors, choosing those that offer the best shopping experience for them.

That's right, you read it: It's no longer just about the product or service. The customer wants an experience! 

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Want an example that’s really close to reality?

Netflix, for example, excels in its digital marketing and customer relationship strategies. And, despite the brand already having several competitors in the area, such as Amazon, Disney and HBO Max, they continue to hold the top spot on the podium of the most subscribed streaming service in the world, with more than 200 million users.

On social media, the brand has created such a unique identity that it's possible to forget that you're not talking to someone – in addition to posts aimed at its target audience and persona, the company is constantly interacting and listening to what customers want to consume, offering much more than a service, but rather an experience.

But remember: this is just a small part of digital marketing, you know? 

If you already know how Inbound Marketing works, you also know that it goes far beyond Facebook, Instagram, Linkedin and Twitter, since we also have other platforms such as YouTube, Google searches, email marketing, websites and blogs, there are several channels where we can work on marketing strategies in the digital environment.

Ultimately, you just need to understand what your target audience wants to consume and link your imagination to your strategies, always studying the metrics and observing what is working and what is not working so well. 

Still not convinced that digital marketing is a topic that will only grow? Follow the data!

Whether it's through campaigns, actions that generate interaction and content focused on the persona's pain, the companies that grew were those that knew how to use digital marketing to their advantage, consistently and with results.

Digital Marketing: Data Doesn't Lie

According to the Global Interconnection Index (GXI), by 2025, 90% of Fortune 500 companies will become digital providers, selling and consuming digital services. 

The same research indicates that companies must design with digital in mind and that by 2023, one in two companies will generate more than 40% of their revenue from digital products and services.

Conversion's E-commerce Sector Report in Brazil indicated that there were almost 28 billion visits to e-commerce in 2022.

But why are we addressing this issue?

With thousands of brands in the world, it is clear that only those that thought of strategies to be seen stood out and did not fall into the public's oblivion.

Whether it's through campaigns, actions that generate interaction and content focused on the persona's pain, the companies that grew were those that knew how to use digital marketing to their advantage, consistently and with results. 

And this applies to several sectors: from supermarkets, which had to reinvent themselves and invest in digital marketing for supermarkets, to even schools, which saw distance learning as a new way to attract new customers, making it necessary to use educational marketing for this. 

The data doesn't lie: iFood, for example, a company that is constantly investing in new digital marketing strategies, saw growth of 42,4% in the survey carried out by Conversion.

In other words, if your company does not yet invest in this modality, it is time to study a little more and start thinking about it. 

5 advantages of digital marketing

For you to understand once and for all What are the main advantages of digital marketing?, we brought 5 of them here, check it out:

1. Brings more visibility to companies

A brand present on the internet has its reach visibly increased. 

Imagine you have a local business, for example, and the only people who know about the company are those who pass through the neighborhood and see the store.

In the digital world, things are very different. Your brand will be exposed to people from Brazil and around the world, giving you a chance to create a good online positioning and generate new business opportunities.

2. Brings more customer information

Another very interesting point on the internet is that most of the searches we do are monitored by digital marketing tools that generate data about consumer preferences and what they want to consume.

And, if you have a brand, know that it is possible to monitor this, which will be very valuable when creating strategies for the production of content, promotions and advertisements.

3. Creating strategies is much more assertive

The advantages of digital marketing never stop!

By knowing who your customers are and what they want to consume, you can create content for the right people at the right time, when that customer is in the sales funnel.

This way, you don't try to force a sale to a customer who isn't yet ready and end up losing a potential consumer. 

4. If necessary, adjustments can be made in real time.

Are you monitoring the metrics and have you noticed that your strategy isn’t working as well as you thought?

No problem! With digital marketing, you can change it at any time, thinking of a much more assertive action based on the data from the one that didn't work so well. 

Unlike TV and radio, for example, where the data and metrics are not as tangible, and you will only understand the results at the end of that campaign. 

5. Customer loyalty is much easier

As we discussed in the topics above, customer loyalty is very important to be successful in the face of so many competitors.

And with digital marketing, it has become much easier to do this. One example is the use of email marketing campaigns and remarketing ads.

Now that you know the advantages of digital marketing, how about starting to invest in strategies?

Contact us and experience the potential of digital marketing for your brand!

Meet GS2 Digital Marketing

If you are looking to build a successful business that really makes sense and brings value to your brand, get to know GS2 Marketing Digital, an agency specialized in inbound marketing, with a total focus on results. 

We use the best digital marketing tools to produce assertive content for our clients, with creative and remarkable actions. 

This seriousness and intelligence in digital marketing provides recognition from many of our clients, for whom we have become a lead generation and conversion machine. 

Talk to us!

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