Do you know how to use Instagram Shopping?

Do you know how to use Instagram Shopping?

Do you know how to use Instagram Shopping?

Most people already know that it is possible to sell through Instagram Shopping, but do you know how to do it?

O Instagram Shopping, as it is known, has been one of the main sales tools for many small businesses in Brazil and around the world.

Read the text and find out how it works!

What is Instagram Shopping?

In 2017, Instagram launched a tool in the United States that gave companies the possibility of adding speech bubbles over photos, with links to products or services in their publications.

In the same way that today it is possible to tag friends and insert tags into the app profile, companies can also tag products in photos and take the user to a specific page for purchase, in a very simplified way.

Do you know how to use Instagram Shopping?

The proposal is precisely to make life easier for users when searching for products or services on the social network, through tools such as product tagging and a tab called “Buy”, available on the profile.

The purchasing process, with Instagram Shopping, becomes much faster, because in just a few clicks the person can see the product, analyze it and, in fact, make the purchase. All of this in an organic and automated way.

How to use Instagram Shopping?

The first step to using Instagram Shopping is to have an Instagram business account. Any questions or guidance can be obtained directly from Instagram, at help page created by the company itself.

To be approved and eligible to use Shopping on Instagram, your business and account setup must meet the following requirements:

  • Your business needs to sell physical products that comply with the Instagram Business Policies;
  • Your business must be located in one of the countries that offers the tool, that is, in Brazil, the United States, the United Kingdom, Australia, Canada, France, Germany, Italy or Spain;
  • It is necessary to convert the Instagram account into a business profile, as mentioned above;
  • The business profile must be associated with a Facebook catalog. This can be created or managed in the Business Manager on the E-commerce or directly on your business's Facebook Page.

After meeting these requirements, access to the requested account goes through a review process, which may take a few days.

Once approved, your account will receive a notification from Instagram and will be able to enable product tagging in your photo feed.

According to the corporation, there are already more than 200 million accounts visiting one or more company profiles every day!

Do you know how to use Instagram Shopping?

Digital Marketing for Instagram: why invest?

In fact, the Instagram Shopping creates a huge facility to convert salesHowever, using this tool and not having the right strategies to make more connections with new customers can be a waste.

Instagram is the second most used social network in Brazil and has grown a lot in number of users over the years. Therefore, it is a great way to invest in Digital marketing and increase the amount of business and, consequently, the result at the end of the month.

How about giving your company's social network a boost?

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