Thinking about the countless possibilities of generating business from the most active chat tool today, WhatsApp, the application opened space for companies with the version WhatsApp Business.
After all, this seems logical, people constantly connected to the internet via smartphones is a reflection of our times, and why not take advantage of this to generate business?
Since January of this year, small and medium-sized companies can take advantage of all the resources available in the application to promote greater connection between their businesses and customers.
For now, WhatsApp Business is only available for Android, the iOS version does not yet have a release date. For large companies, the app is creating a new version, also without a release date yet, which will be called WhatsApp Enterprise.
In August, the company launched the service's API, which will allow larger companies to respond to their customers through the app at no cost, as long as responses are sent within 24 hours.
After this period, companies that want to send new messages will have to pay. The amount has not yet been specified and is more suitable for large companies.
But the truth is that, according to research by Morning Consult, 80% of small businesses are using the app to connect with customers and close deals.
How does WhatsApp Business work?
The application WhatsApp Business for small and medium-sized businessess is free and very easy to use. First, businesses need to download the app from the Google Play Store, provide their address, phone number and business description. And if they want, they can also provide their website, address and opening hours.
Then, a check will be carried out by the platform to confirm the existence of the data.
If the company already has a WhatsApp account, there is no need to download the application again, just include the company account.
It is important to remember that it is also possible to use the application on a desktop or laptop. This allows for more practicality in developing actions via WhatsApp Web.
From this point on, the application can be used for marketing actions, such as sending personalized messages, promotions and news, in addition to offering an alternative to SACs (Customer Service), with a more practical action than talking on the phone.
The truth is that the correct use of the tool could even replace the use of marketing emails, since the application has reached people more directly. It is almost as if we were saying that WhatsApp Business is an evolution of the same action.
It is worth thinking about exclusive campaigns for certain groups, advance offers for special dates, archives of instruction manuals, flash offers for special customers, and other surprises for consumers.
Another advantage of WhatsApp Business is the metrics that can be seen through the statistics menu.
But there are other advantages!
What are the features offered?
In addition to metrics, the application offers numerous features, check out some of them:
Automatic and quick messages
With this feature, you will be able to have quick responses, which can be configured intelligently according to the company's needs, texts that demonstrate values and commitment to the customer.
Another interesting feature is to send automatic responses, such as greeting messages, or in the absence of the person responsible for the service, such as: “I will get back to you as soon as possible. Thank you for your understanding”.
Commercial Profile
Remember that you must fill out your profile carefully, as it is your company's digital business card. It will inspire many customers to learn more about your company.
Additional information is very useful because consumers increasingly want to be “armed” with data that can be obtained via the internet: email address, website, physical address, opening hours, telephone number, etc.
Verified Account
This measure makes scams impossible, because third parties are prevented from using the brand.
Message statistics
You can see simple metrics about messages sent, delivered, read and received. This will allow you to know what is working or if your strategy needs to be changed.
Message labels
The feature allows you to organize contacts from chats to find them more easily.
Web WhatsApp
Receiving and sending messages via computer.
Creating and managing groups
It works as we already know on WhatsApp, but in Business it is possible to create shopping clubs for special dates, such as Mother's Day, Black Friday, Christmas, etc.; pre-sale tests; contact forms, etc.
But be careful when accessing this link because if an unhappy customer accesses it, it could cause great damage.
Account Type
People will know who they are talking to because the account will be listed as a business account.
Status Update
It works like a Stories.
About Spam
Users have control over their usage, can block any number and report spam. The intention is that they only access what is important to them.
Additionally, the app has powerful spam detection features.
Have you noticed how this tool can greatly increase your connection with your customers and your brand loyalty? Don’t be afraid to use it.
2 comments
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Wow that was odd. I just wrote an incredibly long comment but after I clicked submit my
comment didn't appear. Grrrr… well I'm not writing all that over
again. Regardless, just wanted to say fantastic blog!