Did you know that YouTube is the second largest search engine in the world, second only to Google Search?
Understand all about youtube marketing in today's post!
Strategy: YouTube as part of your business marketing
Although its history began in 2005, YouTube still appears as one of the social media trends. Combining search results + video, the network is the darling of an audience that increasingly seeks to consume video content.
To give you an idea, in January 2021 it appeared as one of the five most used social networks in the world, occupying second place in the ranking. importance of digital marketing has never been as clear as it is today.
Digital Marketing: How does YouTube work?
To put it briefly, YouTube is one of the main streaming apps today. After recording the video, Google account owners upload the files to YouTube through their browser, making them available for users to watch.
Given all this data, it is clear that producing Content for YouTube is very important so that your customers and potential customers can find your brand in the digital environment, functioning as an excellent channel in your digital marketing strategy.
Digital marketing: youtube
Just like other social networks, it is also entirely possible to include YouTube as a strategy in your digital marketing planning.
And, with so many users – YouTube already has more than two billion users – it is very likely that your customers and potential customers already use the application, spending hours watching the most diverse videos.
By producing content, through videos, about your market niche, you build authority in the area, increase your engagement, and increase the visibility of your brand, as more people will find you.
Furthermore, videos are an excellent tool for humanizing your content, as they bring you closer to your audience and create a greater connection. Consuming information in a light and relaxed way becomes much easier in video format.
But anyone who thinks that YouTube is just a platform for consuming videos is mistaken! Many consider it a business, as well as a profession! Known as y, the big channels already move a lot of money in the country and in the world.
In addition to publishing videos, you can invest in ads, partnerships with brands, interact with your audience and much more!
In other words, if you have a channel, but you still don't do digital marketing on YouTube, maybe it's time to start changing your strategy.
Youtube and digital marketing: where to start?
If you've already created your YouTube channel but have no idea where to start, don't worry! We've brought you some tips that will be extremely useful in this process:
Understand what your audience wants to consume and invest in that type of content
Know your target audience and your person It is essential to understand what type of content you should produce on your channel.
If you are a plastic surgeon, for example, your audience is most likely looking for content that answers their questions about cosmetic procedures.
Or, if you sell a product, many people would like to see it in action, in practice, before deciding to buy. A demonstration video, for example, can help your customer on their buying journey.
Golden tip for knowing what your audience wants to know
You can use tools like SemRush, Google Trends or Google Ads Keyword Planner to understand what your audience's main questions are and record videos that answer those questions.
Create scripts
Now that you know what type of content to produce, define a script for recording each video so you don't get lost in the middle of your speeches and forget to address an important topic.
Don’t forget to also include CTAs (call to action) in your videos, such as “leave your comment” or “subscribe to my channel”.
YouTube channel and digital marketing: promote on other social networks
Sharing your videos on other social networks, including the link on your blog, Instagram, Facebook and even email marketing will help you increase your audience and get more subscribers! It is also a great strategy to attract audiences from other platforms and increase your authority among your own leads, as in the case of email marketing.
Read more about: digital marketing tools
Talk to your audience
When publishing a video, it is essential to take some time to respond to your audience's comments, answering any questions that are within your reach.
This action will undoubtedly increase your customer's confidence in your brand, remembering it fondly when deciding between you or a competitor.
You can also interact with your channel subscribers in the Community tab, asking questions about the type of content they most enjoy consuming on your channel, for example.
Optimize your videos
Did you know that SEO is also present on YouTube?
Whether it's adding good titles, adding descriptions to your videos or using keywords on the topic, it's important to optimize your videos so that they appear in the first results when searching.
Inbound Marketing and Youtube
Within an Inbound Marketing strategy, YouTube is seen as an excellent channel for disseminating content. Combined with a marketing plan, including this channel can bring faster results, as the gain in authority is much greater when combining YouTube with other channels.
Be consistent in your publications
It's a good idea to always have one or more days a week to post your videos. That way, your audience will be informed about your schedule!
To do this, it is worth monitoring and researching to understand which day and time your audience prefers to watch videos.
Is digital marketing for YouTube still not part of your strategy? We can help you! Contact us and request a quote!