We have already brought the top youtube trends, after all, the network occupies the place of second largest search engine in the world, “losing” only to Google Search.
Now, the youtube shorts arrives as a new tool on the platform, increasing the possibilities of companies' marketing strategy.
Youtube Shorts: what is it?
It is nothing new that videos are considered a trend in digital marketing.
One piece of evidence is the success of apps like TikTok and Reels on Instagram.
After all, videos are adaptable to different screen sizes and allow for direct and concise communication, which is essential in the digital world, where everything happens very quickly.
Increasing competition with the platforms described above, YouTube launches YouTube Shorts (or short videos), which are vertical videos lasting 15 to 60 seconds.
Youtube Shorts: how does it work and how to use it?
With YouTube Shorts, you can add text, filters, insert audio and even change the speed of the clip.
To use this new feature, you must enable it on your YouTube channel.
Access your channel, click on “Customize Channel”, locate the videos section, click on “Add section” and select the “Short Videos” option.
Now, follow the step-by-step instructions to post a short video directly from your cell phone:
- Open the YouTube app and tap “+” in the center of the screen;
- Click on “Create a short”;
- Tap the red circle to record a video and tap again to pause recording;
- Once this is done, you can add filters, texts, audio (by clicking on “Add music” in the upper corner of the display and choosing the soundtrack) and even change the speed to slow or fast motion;
- Once you’re done editing, tap “Next,” give your recording a name, and choose whether you want to post it as public or private;
- Press the “Upload” button to post the clip to YouTube Shorts.
How to publish videos on YouTube Shorts from your computer?
After recording a short video, you can also publish it to YouTube Shorts from your desktop.
To post it, just follow the steps for uploading a normal video, with the difference that you will have to add the following in the title and description: hashtag #shorts.
Youtube Shorts: don't forget about optimization techniques
It's a fact that short videos are an excellent tool if your company is looking for more engagement and subscribers.
This is because videos help to humanize your content, bringing you closer to your audience and creating a greater connection.
However, just like traditional videos, it is also necessary to use techniques to optimize your video and reach even more people, such as: assigning a catchy title, filling in the description tab, adding Tags e hashtags, put a thumbnail that has to do with the content, among other settings.
And of course, knowing your persona and understanding what they want to consume will also help you produce increasingly assertive content!
Have you already added Youtube Shorts to your marketing strategies digital?
Being present on different platforms is crucial to achieving the success of your brand. If you need help, contact us!