YouTube Shorts: what are they and how to use them in your business?

Have you ever heard of mental triggers?  This term is very common in the digital marketing universe, but you need to know how to use it correctly to get the desired results.  Check out the post for 4 techniques for using this powerful strategy to attract new customers and, consequently, sell more!  What are mental triggers?  Let's understand a little more about the meaning of mental triggers?  You know those impulse purchases that at first you might think were made rationally, but in the end they weren't so logical?  Mental triggers can play a big role in this.  This is because they are agents capable of generating stimuli that act directly on the brain and provoke a reaction in people, making them make a decision.  And, usually, it's the decision that brand wants.  Marketing has been using this for a long time, long before migrating to digital.  Remember that Mickey and Minnie Mouse Scissors commercial (Worldwide), aired in the 90s, in which a child kept saying “I have it, you don’t”?  This idea is somewhat controversial today, but it already made use of mental triggers.  After all, no one wants to be left out of a trend that everyone is using.  Of course, today, mental triggers have been “honed” and must be used responsibly and ethically, after all, they must provoke good feelings in people.  But the fact is that the basis of all this remains the same: psychology and the study of neuromarketing.  What are mental triggers in psychology?  Our lives are made up of decisions, from the simplest, like what to eat for breakfast, to the most complex, like choosing a car model when changing yours.  And believe me: most of these choices are not made rationally.  Especially because this would cause enormous exhaustion.  But then, how are they made?  Simple: our mind makes decisions on “autopilot”, based on the emotional and social side and being activated by mental triggers.  The rational part, to justify these choices, only comes later.  Want some examples of mental triggers?  “Only 2 products in stock”; “Last 8 hours of promotion”; “Everyone is using it”; “I’ve had this problem too”, always followed by a solution; “10 mistakes you’re making that are causing you to lose sales”, among many other examples.  I doubt you've ever come across any of them.  And look, they have the necessary effect.  You've already realized the importance of mental triggers for sales, right?  This is an effective persuasion technique that leads the consumer to make the decision the brand expects of them.  But to understand the usage techniques, it is important to know the main mental triggers.  Types of mental triggers: get to know the 10 most used You may even know 50 words that are powerful mental triggers, but it won't do much good if you don't know the types and when to use them.  Therefore, we will help you: 1- Mental trigger of urgency The mental trigger of urgency is widely used, as the name suggests, to create a sense of time urgency in the consumer who, as we know, tends to leave things until the last minute.  The example above of the “Last 8 hours of promotion” is an excellent way to use the mental trigger of urgency, which is often used in promotions that have a limited time.  A great date to use this trigger is on Black Friday, placing a clock with the time that those promotions will end.  2- Mental trigger of scarcity The mental trigger of scarcity is similar to that of urgency.  The big difference is that it's not about time, but rather about creating the feeling that something is running out, like units of a product.  Above we also gave the example of “Only 2 products in stock”.  This creates a feeling that you need to secure the product in question before it runs out and you are left without it, stimulating the impulse to buy.  Another example of this trigger is “limited vacancies” or a “special bonus for the first 50 customers”.  3- Mental trigger of pleasure x pain Everyone seeks pleasure instead of pain, right?  And to use this trigger, you need to know your persona's pain very well.  After all, you will only be able to show “pleasure” by knowing what needs to be resolved.  A good example of the use of this trigger are those advertisements for real estate developments with the slogan “Get out of rent”, “No down payment”, “Unmissable financing conditions…”, because for the persona of this company the biggest problem is having to pay rent every month.  4- Authority mental trigger The authority mental trigger makes a lot of sense if you know how Inbound Marketing works, in which content marketing is essential to achieve success.  And blogs are widely used for this.  You need to create content consistently, answering the questions of your persona and your target audience, to gradually gain your authority.  If you are a doctor, for example, it is very interesting to have a website with a blog full of content in your field, so that users understand that you are an authority on that subject.  To do this, using SEO techniques and some digital marketing tools, such as Semrush, is essential for your content to stand out on the first page of Google and for more people to know who you are.  5- Social proof mental trigger In addition to our emotions, the social context is widely used by the brain to make any decision.  This is because we want to feel part of a group, included in society.  The social proof mental trigger makes extensive use of testimonials from customers who have already consumed a brand's product or service to generate trust, so that new customers can become consumers as well.  Do you know the rating of a restaurant on iFood?  This is a great example of social proof, as you feel more confident ordering from a restaurant that has good reviews rather than one with bad reviews.  6- Mental trigger of reciprocity When someone does you a favor, you probably feel obligated to return the favor.  And the reciprocity trigger basically works like this.  You know that brand that is always helping you with benefits and cool content, like e-books, infographics, live broadcasts and the like?  In return, the company will likely ask the visitor to leave information such as email, name, telephone number, among others, which may be relevant to the sales team.  This is reciprocity!  An exchange between the brand and the visitor to that page.  Today, most companies use this, whether at the top of the funnel, in the middle or at the bottom of the sales funnel, to achieve more direct contact with that potential customer.  7- Mental trigger of anticipation The anticipation trigger sharpens the consumer's desire for something that is yet to come.  Apple does this very well at its annual events, when it shows upcoming releases and stimulates the consumer's desire to have that innovation.  8- “Why” mental trigger To use the “why” mental trigger you must also know your persona’s pain well.  This is because you must show the customer the solution to the question he/she has.  Once again, investing in content is a great idea.  Here’s an example: “Understand why you should have life insurance.”  If you are an insurance broker, this is probably a very common question among your target audience.  However, this idea can be used for different segments, you just need to know what your potential customer wants to consume.  9- Common enemy mental trigger Here, once again, comes the human need to feel part of a group.  And there’s nothing better for that than having a “common enemy”.  A digital bank, for example, may have as a common enemy with society the high fees charged by traditional banks, offering a solution for users.  10 - Mental trigger of curiosity If you don't know how to use this trigger, you will lose a lot of sales... You're curious, right?  This is one of the triggers that most motivates the customer to take action.  A great tip is to use the curiosity trigger in blog post and email marketing titles, whetting the user's desire to open your content.  Now that you know the main types of triggers, it's much easier to think of phrases with mental triggers for sales, right?  Mental triggers in digital marketing: learn 4 techniques on how to use them to sell more It's time to learn some techniques for using mental triggers.  Because at the end of the day, it’s not enough to know what the triggers are if you don’t know how and where to use them.  Check out some techniques to use in your brand: In email marketing Email marketing is still a very strong tool in digital marketing.  But we know that, with so many emails in the inbox, you need to stand out so that the customer opens your message.  Therefore, using the mental trigger as a technique for this is fundamental, especially in the subject of the email and in the CTA (call to action) at the end of the text, calling the user to take action.  In content It is worth reinforcing once again the importance of using mental triggers in content.  Whether it's blog posts or social media posts, it's important to find the one that best fits the action you expect from the customer.  On landing pages Want a great place to get potential customer data for your sales team?  Use landing pages!  But for this to have an effective return for your brand, using the correct mental triggers is essential.  Here, the reciprocity trigger is very important, offering rich materials such as e-books and infographics in exchange for data collection.  On the sales pages Want to know how to sell more?  Don't forget about mental triggers on your sales pages!  They are crucial tools for giving the consumer the impetus to complete the purchase.  A good example here are scarcity and urgency triggers.  Now that you know how to use mental triggers, how about adding them to your digital marketing strategy?

YouTube Shorts: what are they and how to use them in your business?

We have already brought the top youtube trends, after all, the network occupies the place of second largest search engine in the world, “losing” only to Google Search.

Now, the youtube shorts arrives as a new tool on the platform, increasing the possibilities of companies' marketing strategy. 

We have already brought you the main trends on YouTube, after all, the network occupies the place of second largest search engine in the world, “losing” only to Google Search.  Now, YouTube Shorts arrives as a new tool on the platform, increasing the possibilities of companies' marketing strategies.  Youtube Shorts: what is it?  It is nothing new that videos are considered a trend in digital marketing.  One piece of evidence is the success of apps like TikTok and Reels on Instagram.  After all, videos are adaptable to different screen sizes and allow for direct and concise communication, which is essential in the digital world, where everything happens very quickly.  Increasing competition with the platforms described above, YouTube launches YouTube Shorts (or short videos), which are vertical videos lasting 15 to 60 seconds.  Youtube Shorts: how does it work and how to use it?  With YouTube Shorts, you can add text, filters, insert audio and even change the speed of the clip.  To use this new feature, you must enable it on your YouTube channel.  Access your channel, click on “Customize Channel”, locate the videos section, click on “Add section” and select the “Short Videos” option.  Now, follow the step-by-step instructions to post a short video directly from your cell phone: Open the YouTube app and tap "+" in the center of the screen; Click "Create a short"; Tap the red circle to record a video and tap it again to pause the recording; Once done, you can add filters, text, audio (by clicking "Add music" in the upper corner of the display and choosing the soundtrack) and even change the speed to slow or fast motion; Once the editing is finished, tap "Next", give the recording a name and choose whether you want to post it as public or private; Press the "Send" button to post the clip on YouTube Shorts.  How to publish videos on YouTube Shorts from your computer?  After recording a short video, you can also publish it to YouTube Shorts from your desktop.  To post it, just follow the steps for uploading a normal video, with the difference that you will have to add the hashtag #shorts to the title and description.  Youtube Shorts: don't forget about optimization techniques It's a fact that short videos are an excellent tool if your company is looking for more engagement and subscribers.  This is because videos help to humanize your content, bringing you closer to your audience and creating a greater connection.  However, just like traditional videos, it is also necessary to use techniques to optimize your video and reach even more people, such as: assigning an eye-catching title, filling in the description tab, adding tags and hashtags, placing a thumbnail that is related to the content, among other settings.  And of course, knowing your persona and understanding what they want to consume will also help you produce increasingly assertive content!  Have you already added YouTube Shorts to your digital marketing strategies?  Being present on different platforms is crucial to achieving your brand's success.

Youtube Shorts: what is it?

It is nothing new that videos are considered a trend in digital marketing.

One piece of evidence is the success of apps like TikTok and Reels on Instagram. 

After all, videos are adaptable to different screen sizes and allow for direct and concise communication, which is essential in the digital world, where everything happens very quickly. 

Increasing competition with the platforms described above, YouTube launches YouTube Shorts (or short videos), which are vertical videos lasting 15 to 60 seconds. 

Youtube Shorts: how does it work and how to use it?

With YouTube Shorts, you can add text, filters, insert audio and even change the speed of the clip.

To use this new feature, you must enable it on your YouTube channel. 

Access your channel, click on “Customize Channel”, locate the videos section, click on “Add section” and select the “Short Videos” option.

Now, follow the step-by-step instructions to post a short video directly from your cell phone:

  • Open the YouTube app and tap “+” in the center of the screen;
  • Click on “Create a short”;
  • Tap the red circle to record a video and tap again to pause recording;
  • Once this is done, you can add filters, texts, audio (by clicking on “Add music” in the upper corner of the display and choosing the soundtrack) and even change the speed to slow or fast motion;
  • Once you’re done editing, tap “Next,” give your recording a name, and choose whether you want to post it as public or private;
  • Press the “Upload” button to post the clip to YouTube Shorts.

How to publish videos on YouTube Shorts from your computer?

After recording a short video, you can also publish it to YouTube Shorts from your desktop. 

To post it, just follow the steps for uploading a normal video, with the difference that you will have to add the following in the title and description: hashtag #shorts.

Youtube Shorts: don't forget about optimization techniques

It's a fact that short videos are an excellent tool if your company is looking for more engagement and subscribers. 

This is because videos help to humanize your content, bringing you closer to your audience and creating a greater connection.

However, just like traditional videos, it is also necessary to use techniques to optimize your video and reach even more people, such as: assigning a catchy title, filling in the description tab, adding Tags e hashtags, put a thumbnail that has to do with the content, among other settings.

And of course, knowing your persona and understanding what they want to consume will also help you produce increasingly assertive content!

Have you already added Youtube Shorts to your marketing strategies digital?

Being present on different platforms is crucial to achieving the success of your brand. If you need help, contact us!

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